Digital Marketing Manager

About Us

Sukudo Studios is a TPN-certified dubbing and localization company serving global entertainment clients — OTT platforms, micro drama apps, YouTube creators, and production houses — across 50+ languages. We work with clients including Netflix, Amazon Prime, and YouTube channels with 13M+ subscribers. We are now scaling our digital growth engine and building our brand from the ground up — and we need someone who can own it end to end.

The Role

This is not a run ads and report clicks role. You will own the full revenue journey — generating high-ticket B2B leads, nurturing and converting them, and managing client accounts post-conversion. You will also shape Sukudo's brand identity from scratch across every digital touchpoint.

Key Responsibilities

Performance Marketing (Core)

• Plan, execute, and optimize paid campaigns across Google Ads, Meta, and LinkedIn targeting high-ticket enterprise clients

• Own campaign budgets end to end — forecasting, allocation, spend optimization, and ROI accountability

• Measure and report performance of all campaigns against defined KPIs and ROI targets; present insights to leadership

• Instrument conversion points, optimize landing pages and user funnels, and run structured A/B tests

Full-Funnel Ownership

• Go beyond lead generation: qualify, nurture, and convert leads through email sequences, retargeting, and sales collaboration

• Manage and grow key client accounts post-conversion; identify upsell and retention opportunities

• Build and maintain the CRM pipeline and marketing automation workflows

International & China-Market Targeting

• Develop and execute strategies to reach and acquire clients based in China — including short drama platforms, production houses, and content distributors

• Navigate China-specific channels and outreach norms (WeChat, Baidu, Bilibili, Xiaohongshu, Chinese B2B directories) where Western ad platforms have limited reach

• Localize messaging and campaign approaches for Chinese decision-makers and international entertainment buyers

Modern & Emerging Channels

• Implement AI-driven ad formats and creative automation across platforms

• Drive AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies so Sukudo surfaces in AI search results (ChatGPT, Perplexity, Google AI Overviews)

• Stay ahead of digital marketing trends and evaluate emerging technologies for adoption

Brand & Content

• Lead brand-building from scratch — positioning, messaging, and visual consistency across all digital channels

• Maintain consistent brand voice across website, social, email, and paid media

• Work hands-on with website tools (Framer) to update landing pages and campaign assets

• Manage SEO strategy and coordinate on-page/technical improvements to drive organic traffic

Requirements

• 6+ years of proven digital marketing experience across B2C and D2C; B2B experience strongly preferred

• Demonstrable portfolio of Google, Meta, and LinkedIn ad campaigns targeting high-ticket clients — with measurable results (we will ask for numbers)

• Keen insight into targeting clients based in China — market entry, channels, and outreach practices

• Familiarity with the entertainment, media, dubbing, localization, or an adjacent industry

• Working knowledge of AI ads, AEO, and GEO practices

• Hands-on comfort with Framer or similar no-code website builders; GA4 and CRM/automation tools

• Creative problem-solver who can operate independently — strategy and execution, not just one or the other

• Willing to work on-site at our Tagore Garden, New Delhi office

Nice to Have

• Experience marketing services to international clients (US, Europe, China, SEA)

• Working proficiency in Mandarin or prior experience with Chinese clients or platforms

• Exposure to the YouTube ecosystem/creator economy

• Google Ads, Meta Blueprint, or HubSpot certifications

To Apply

Send your CV and a short portfolio of 2–3 campaigns you have run (platform, budget, results) to [Confidential Information]