Digital Marketing Manager

Location: Noida, Sector 62 (On-site)

Shift: 3:00 pm – 12:00 am IST, Monday to Friday

Experience: 3–6 years (outsourcing/BPO/KPO domain)

Employment Type: Full-time

About the Role

We're seeking a results-driven Digital Marketing Specialist with deep PPC expertise and proven experience in the outsourcing/BPO sector. You'll own paid acquisition across Google, Bing, and social platforms to generate qualified leads for international markets (US/UK/AU), optimize CPL, and scale ROI.

Key Responsibilities

• Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta to drive qualified leads for outsourcing/BPO services.
• Build and manage full-funnel campaigns: keyword research, ad copy, audience targeting, bid strategies, and budgets.
• Set up and validate conversion tracking (GA4, Google Tag Manager) and create dashboards (Looker Studio/Data Studio) for clear performance reporting.
• Optimize landing pages with CRO best practices (A/B testing, heatmaps/analytics insights) to improve CVR and lower CPL.
• Implement remarketing/retargeting and lookalike strategies to improve lead quality and deal velocity.
• Own weekly and monthly performance reporting, tying efforts to SQLs/opportunities and pipeline contribution.
• Coordinate with sales/BD for feedback loops on lead quality; refine targeting and messaging accordingly.
• Maintain strong account hygiene: negative keywords, query mining, ad extensions, budgets, pacing, and QA.
• Stay current on platform changes, beta opportunities, and competitive trends in the outsourcing industry.

Required Qualifications

• 3–6 years of hands-on PPC experience, with at least 2+ years marketing outsourcing/BPO/KPO services to international clients.
• Proven track record hitting lead-gen KPIs: CPL, CVR, CTR, Quality Score, and ROAS/ROI.
• Expert in Google Ads (Search/Performance Max/Display/YouTube) and Microsoft Ads; strong LinkedIn Ads experience for B2B.
• Proficient with GA4, Google Tag Manager, and Looker Studio; solid grasp of attribution and UTM governance.
• Strong copywriting for ad creatives and landing page briefs tailored to B2B decision-makers.
• Comfortable managing medium-to-large budgets with daily/weekly pacing and forecast accuracy.
• Excellent communication skills and stakeholder management; able to present insights and recommendations clearly.
• Willingness to work the stated shift aligning with US/UK time zones.
• Bachelor's degree in Marketing/Business/Communications or related field.
• Certifications: Google Ads (required); LinkedIn Marketing and Microsoft Ads (preferred).

Nice to Have

• Experience with marketing automation/CRM (HubSpot, Salesforce, Zoho) for lead flow and MQL-to-SQL tracking.
• Basic HTML/CSS or landing page builders (Unbounce/Webflow/HubSpot).
• Experience running industry-specific campaigns (IT outsourcing, customer support outsourcing, finance & accounting, etc.).
• Familiarity with intent data tools and ABM tactics for high-value B2B accounts.

Work Arrangement

• On-site at Noida, Sector 62
• Shift: 3:00 pm – 12:00 am IST, Monday to Friday