Digital Marketing Manager

Company Name: RupeeQ

Industry: Fintech – Financial Services

About the Company:

RupeeQ is a fast-growing fintech company providing Personal Loans and Overdraft solutions across India. Partnering with leading institutions like Bajaj Finserv, Tata Capital, and other banks, we deliver fast, transparent, and reliable financial services.

Job Title: Digital Marketing Manager

Job Summary:

RupeeQ is looking for a results-driven Digital Marketing Manager to lead and execute digital marketing strategies that drive brand awareness, customer acquisition, and business growth. The ideal candidate should have expertise in performance marketing, SEO, content marketing, social media, and campaign analytics.

Key Responsibilities:

* Develop and execute digital marketing strategies across multiple online channels.

* Manage paid campaigns on Google Ads, Meta Ads, LinkedIn, and other platforms.

* Oversee SEO, SEM, email marketing, and content marketing initiatives.

* Monitor campaign performance and optimise ROI, CPL, and conversion rates.

* Collaborate with content, design, product, and sales teams to execute marketing campaigns.

* Analyse marketing data and prepare performance reports for management.

* Manage digital marketing budgets and ensure efficient allocation of resources.

* Stay updated with digital marketing trends and competitor activities.

Skills Required:

* Strong knowledge of Google Ads, Meta Ads, Google Analytics, and SEO.

* Experience with marketing automation and CRM tools.

* Excellent analytical, communication, and project management skills.

* Proficiency in Excel and marketing reporting tools.

* Strong understanding of lead generation and conversion optimisation.

* Ability to manage multiple campaigns in a fast-paced environment.

Qualifications:

* Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.

* **3–6 years of experience** in Digital Marketing.

* Experience in Fintech, Banking, NBFC, or Financial Services is preferred.

Key Performance Indicators (KPIs):

* Growth in qualified leads and customer acquisition.

* Campaign ROI and Return on Ad Spend (ROAS).

* Website traffic, conversion rate, and engagement metrics.

* Cost Per Lead (CPL) and Cost Per Acquisition (CPA).

* Overall digital marketing performance and brand visibility.

Why Join RupeeQ

• Join RupeeQ and lead innovative digital marketing initiatives that shape the future of fintech. Work with a dynamic team, leverage data-driven strategies, and make a measurable impact on business growth in a fast-paced, technology-driven environment.