Digital Marketing Manager

About the Role:

We are looking for a results-driven Digital Marketing Manager to lead end-to-end performance marketing initiatives across multiple digital channels. The ideal candidate should have extensive experience in media buying, media planning, campaign optimization, client servicing and team management. The candidate should be capable of driving business growth through data driven marketing strategies for D2C, E-commerce, Quick Commerce, Conversion Rate Optimization (CRO), Marketing Funnel Optimization, Budget Planning & Forecasting and lead generation businesses.

Key Responsibilities

● Plan, execute, optimize, and scale performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, X Ads, YouTube Ads, and other paid media platforms.

● Develop data-driven performance marketing strategies focused on customer acquisition, revenue growth, ROAS, CAC, CPA, and overall business objectives.

● Create integrated media plans, manage media buying, allocate budgets, and optimize campaigns for maximum ROI.

● Execute and optimize Search, Display, Shopping, Performance Max, Video, App, Lead Generation, and Remarketing campaigns.

● Monitor campaign performance, analyze key metrics (ROAS, CAC, CTR, CPC, CPM, CVR, AOV, Revenue), and implement continuous optimization.

● Analyze campaign performance using GA4, Looker Studio, and platform analytics to generate actionable insights and performance reports.

● Drive digital marketing initiatives for D2C, E-commerce, and Quick Commerce brands across websites and marketplaces.

● Develop growth strategies to improve customer acquisition, retention, repeat purchases, and lifetime value (LTV).

● Present media plans, campaign performance, business insights, and strategic recommendations to clients while ensuring exceptional client servicing.

● Collaborate with creative, content, analytics, technology, and cross-functional teams to deliver integrated marketing solutions.

● Lead, mentor, and manage a team of performance marketing professionals, ensuring high-quality campaign execution and continuous skill development.

● Stay updated with emerging digital marketing trends, advertising platforms, AI tools, and industry best practices to drive innovation and business growth.

Required Skills:

• Paid Media Platforms: Google Ads, Meta Ads, LinkedIn Ads, X (Twitter) Ads, YouTube Ads, Remarketing & Audience Targeting.
• Analytics & Measurement: Google Analytics 4 (GA4), Google Tag Manager (preferred), Looker Studio, Conversion Tracking, Attribution Models, UTM Tracking.
• SEO & Competitive Intelligence Tools: SEMrush, Similarweb, Ahrefs (preferred), Google Search Console.

Desired Candidate Profile

● Bachelor's degree in Marketing, Business, Communications, or a related field. MBA is preferred.

● Minimum 6+ years of hands-on experience in digital and performance marketing.

● Agency experience will be highly preferred.

● Strong understanding of digital marketing KPIs and business metrics. ● Excellent analytical and problem-solving skills.

● Strong presentation, communication, and stakeholder management abilities. ● Experience handling multiple clients and large media budgets.

● Ability to work in a fast-paced, deadline-driven environment.

Good to Have

● Experience with DV360, Programmatic Advertising, or Demand-Side Platforms (DSPs).

● Knowledge of CRM and Marketing Automation platforms.

● Experience with App Marketing and Mobile Measurement Partners (Adjust, AppsFlyer, Branch, Singular).

● Familiarity with AI-powered marketing tools and automation workflows. ● Exposure to Amazon Ads and Retail Media Networks.

IMPORTANT DETAILS

Experience: 6–8 Years (Minimum 6+ years of relevant experience)

Location: Gurugram, Haryana

CTC: 8-10 LPA