Company Description:
Simandhar Education is a leading professional education institute in India, offering globally recognized finance and accounting certifications such as CPA, CMA, ACCA, EA, and CIA. As the exclusive Becker partner in India, Simandhar delivers structured, world-class learning supported by expert faculty and internationally benchmarked content. With a strong track record of World Toppers and over 10,000 successful career outcomes, Simandhar partners with top employers to provide talent training, recruitment, and global placement support.
Key Responsibilities- Design, develop, and execute comprehensive digital marketing strategies across SEO, SEM, social media, content marketing, email marketing, and paid media channels.
- Drive performance marketing initiatives focused on lead generation, conversion optimization, and brand awareness.
- Lead, mentor, and manage a team of digital marketing professionals to ensure efficient execution and continuous improvement.
- Monitor, analyze, and optimize digital campaign performance using key metrics and actionable insights.
- Oversee content strategy and execution across digital platforms, ensuring consistency with brand voice and business objectives.
- Collaborate closely with internal teams including sales, content, and design to deliver integrated marketing campaigns.
- Stay up to date with emerging digital marketing trends, tools, and technologies, implementing best practices where applicable.
- Manage and optimize the digital marketing budget to maximize ROI across campaigns.
- Prepare and present regular performance reports, tracking KPIs and ROI for senior leadership.
Required Skills & Qualifications- 8+ years of hands-on experience across core digital marketing channels including SEO, SEM, PPC, social media, content, email, and analytics.
- Strong analytical and problem-solving skills with a data-driven approach to campaign optimization.
- Proven ability to lead, mentor, and manage high-performing digital marketing teams.
- Proficiency in key marketing tools such as Google Analytics, Google Ads, SEO tools, CRM platforms, and social media management tools.
- Excellent communication, project management, and multitasking skills in a fast-paced environment.
