Responsibilities
- Campaign management: Developing, executing, and handling paid marketing campaigns along with the platforms like Google Ads, social media (Facebook, LinkedIn), and programmatic advertising.
- Performance analysis: Evaluating campaign performance with the help of Google Analytics tools for metric tracking, trend identification, and finding areas for improvement.
- Optimisation: Actively refining campaigns through performance data-driven decisions from bids, targets, budgets, and ad creatives to increase ROI and decrease the cost per acquisition (CPA).
- Strategy and planning: Crafting and implementing performance marketing plans, media planning, and KPI setting.
- A/B testing: Creating and running A/B tests on advertisement copy, creatives, and landing pages to increase efficiency and conversion rates.
- Reporting: Generating and delivering performance reports and dashboards to the stakeholders, simplifying complex analysis and outcomes.
- Collaboration: Cooperate with the cross-functional teams, like creative, web, and sales, to maintain brand consistency and achieve marketing goals.
- Market research: Perform market research to pinpoint new advertising channels and target demographics.
Requirements
- Very good analytical and quantitative skills.
- Knowledge of digital advertising platforms (e. g., Google Ads, Meta Ads Manager).
- Experience with web analytics tools (e. g., Google Analytics).
- Awareness of different digital marketing channels (e. g., SEM, SEO, social media, email).
- Being driven by data when making decisions.
- Great communication and reporting skills.
This job was posted by Tahir Marfani from SEO Professionals.
