Digital Marketing Manager

Company Description

ROOTBASE is an innovative EdTech company dedicated to enhancing the quality of education through smart-class content for schools, colleges, and tuitions. Focused on better and creative learning experiences, ROOTBASE also leverages technologies such as holograms and virtual reality to create immersive educational tools. With a strong commitment to transforming the way students learn, ROOTBASE is shaping the future of education through technology-driven solutions.

Role Description

This is a full-time, on-site role for a Digital Marketing Manager located in Chatra. The Digital Marketing Manager will be responsible for developing and implementing marketing strategies, managing digital campaigns, overseeing social media marketing initiatives, analyzing web analytics, and driving lead generation. The role involves close collaboration with other teams to optimize digital presence and ensure impactful online engagement with target audiences.

Qualifications

• Proficiency in Digital Marketing, including planning and executing online campaigns
• Hands-on experience with Social Media Marketing and Lead Generation
• Knowledge of Web Analytics for measuring, analyzing, and optimizing campaign performance
• Strategic Marketing skills to develop and implement effective marketing strategies
• Strong analytical, organizational, and communication skills
• Ability to work in an on-site collaborative environment in Chatra
• A degree in Marketing, Business, or a related field is preferred
• Experience in EdTech or familiarity with educational content is a plus