Digital Marketing Manager

Key Responsibilities:

·    Strategic Roadmap: Develop and lead comprehensive marketing strategy across digital, offline, and performance-driven channels.

·   Performance Marketing: Optimize ROI-driven campaigns using SEM, PPC, affiliate networks, and programmatic advertising while ensuring alignment with overall brand objectives.

·   Integrated Campaigns: Plan and execute cohesive digital and offline marketing initiatives (SEO, social media, email, SMS etc).

·   Analytics & Optimization: Utilize advanced analytics tools (e.g., Google Analytics, CRM software) to monitor campaign performance, refine strategies, and achieve KPIs.

·    Customer Engagement: Design campaigns to boost customer acquisition, engagement, and retention, ensuring exceptional end-to-end experiences.

·     Collaboration: Partner with Product, Design, and Sales teams to implement customer-focused strategies.

·     Team Leadership: Build and mentor a high-performing marketing team to deliver innovative campaigns.

·     Market Trends: Stay ahead of industry trends to innovate marketing efforts and outshine competitors.

Requirements:

·     Proven experience in a performance-driven marketing role with successful digital and offline campaign execution.

·     Strong analytical skills and familiarity with tools like Google Analytics, CRM systems, and automation platforms.

·     Expertise in SEO, SEM, and social media management.

·     Hands-on experience with branding and creative development.

·     Excellent communication, project management, and team leadership abilities.

·     Background in partnerships and agency collaboration is highly desirable.