Digital Marketing Manager

About Us

FlightsPro.co.uk is a fast-growing UK-based travel agency specializing in worldwide flights and holiday packages. We are driven by performance marketing and are now looking to expand our brand presence—especially through social media—to unlock new customer acquisition channels.

Role Overview

We are seeking a results-driven Digital Marketing Manager with strong expertise in the travel industry and a proven track record in scaling social media as a primary growth channel. This role will lead the strategy, execution, and optimization of our social media presence while supporting broader digital marketing initiatives.

You won't just post content—you'll be responsible for turning social platforms into a consistent revenue driver.

Key Responsibilities

Social Media Strategy & Growth

• Develop and execute a social media strategy focused on customer acquisition and brand growth
• Identify the best-performing platforms (e.g., Instagram, TikTok, Facebook) for travel audiences
• Build and manage a content calendar aligned with seasonal travel trends and offers
• Launch and scale viral, engaging, and conversion-focused campaigns

Content & Creative Direction

• Oversee creation of high-performing travel content (reels, short-form videos, offers, storytelling)
• Work with designers, editors, or creators to produce compelling visuals and videos
• Ensure consistent brand voice across all platforms

Performance Marketing Integration

• Align organic and paid social strategies
• Track, analyze, and optimize campaigns based on ROI, CPA, and engagement metrics

Influencer & Partnership Marketing

• Identify and collaborate with travel influencers and content creators
• Build partnerships that drive brand awareness and bookings

Analytics & Reporting

• Monitor KPIs (engagement, traffic, conversions, ROAS)
• Provide regular performance reports and actionable insights
• Continuously test, learn, and iterate strategies
  

Requirements

• Proven experience in digital marketing within the travel industry (agency or OTA preferred)
• Strong portfolio of growing social media accounts into revenue-driving channels
• Deep understanding of platforms like Instagram, TikTok, and Facebook
• Experience with paid social campaigns and performance tracking
• Analytical mindset with the ability to interpret data and optimize campaigns
• Familiarity with tools such as Meta Ads Manager, Google Analytics, and social scheduling tools
• Creative thinker with a strong sense of trends and audience behavior

Nice to Have

• Experience working with travel audiences
• Knowledge of flight/hotel/holidays booking funnels
• Experience scaling from performance marketing (Google Ads) into social-led growth

What Success Looks Like

• Social media becomes a measurable and scalable source of bookings
• Significant growth in engagement, followers, and qualified traffic
• Strong ROI from both organic and paid social campaigns

Compensation

Competitive salary + performance-based incentives (based on experience)

Location

Location: Noida - Hybrid

Company: FlightsPro.co.uk