Digital Marketing Manager Remote

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to achieve company goals such as brand awareness, website traffic, and lead generation.
• Manage and oversee campaigns across PPC, SEO/SEM, social media, email marketing, and content marketing.
• Plan and implement SEO/SEM strategies to improve search rankings and increase organic traffic.
• Create and manage engaging social media content, ads, and campaigns across multiple platforms.
• Oversee email marketing campaigns, including segmentation, content creation, and A/B testing.
• Collaborate with the content team to create SEO-friendly, compelling content aligned with marketing objectives.
• Monitor and analyze campaign performance using analytics tools (Google Analytics, social media insights, etc.) and make data-driven optimizations.
• Manage digital advertising budgets efficiently and track ROI for all campaigns.
• Stay updated on industry trends, emerging technologies, and best practices to maintain competitiveness.
• Work cross-functionally with designers, developers, and copywriters to deliver cohesive campaigns.
• Provide regular reports on KPIs and campaign performance to management.
• Develop and maintain relationships with key partners, agencies, and digital platforms.
• Ensure brand consistency and compliance with marketing best practices and regulations.

Qualifications & Skills

• Bachelor's degree in Marketing, Business, or related field (Master's degree a plus).
• Proven experience as a Digital Marketing Manager or similar role with a track record of successful campaigns.
• Strong knowledge of SEO/SEM, PPC, social media, email, and content marketing strategies.
• Hands-on experience with digital marketing tools (Google Analytics, Google Ads, Facebook Ads Manager, email marketing platforms).
• Strong analytical skills with the ability to interpret data and optimize strategies.
• Excellent written and verbal communication skills.
• Creative thinker with problem-solving abilities.
• Strong project management skills to handle multiple campaigns simultaneously.
• Leadership qualities and ability to collaborate with teams.
• Up-to-date knowledge of digital marketing trends and best practices.
• Certifications (Google Ads, Facebook Blueprint, etc.) are a plus.