About The Organization
Moolaah is an independent wealth-tech ecosystem, with the aim of delivering a better financial future to individuals and families with the help of expert advisors. Additionally, we have a complete client-centric private wealth solution with a modern interface that gives you control over your whole financial life in one place.
Data-driven automation from smart rebalancing to cash management ensures that you make the most of your investment with your aggregate portfolio and execute transactions seamlessly with no extra charges. Our application automatically organises all your investments, helping you plan your goals and uses machine learning to help you save and invest with an expert advisor who monitors, tracks, and books your profits.
Our platform also serves asset allocation with diversified asset classes instead of typical fund-based advisory Mutual Funds, Equity much more. The brand is owned by iAltinvest Private Ltd, under a SEBI-registered Investment Advisory entity.
Our website: https://www.moolaah.com
Job Summary
As a
Digital Marketing Manager , you will be responsible for building and executing Moolaah's digital growth strategy through
social media planning and marketing automation .
This role requires someone who combines
creative social media thinking with strong technical marketing knowledge . The candidate should have a deep understanding of
content-driven growth, AI-powered search behavior, and automation systems , and should be capable of scaling digital performance through data-driven strategies.
You will work closely with the marketing, design, and technology teams to strengthen Moolaahs digital presence across social platforms, search engines, and AI discovery platforms .
Job Responsibilities
Social Media Strategy Content Planning (Primary Responsibility)
- Plan and manage the complete social media strategy for Moolaah across platforms such as Instagram, LinkedIn, YouTube, and emerging channels.
- Develop monthly content calendars, campaign strategies, and growth initiatives .
- Work closely with design and content teams to produce engaging, educational, and high-performing content .
- Monitor social media performance, including engagement, reach, follower growth, and conversions .
- Identify content trends, viral formats, and platform opportunities to increase organic reach and brand visibility .
- Ensure social media content is optimized using SEO and AEO principles for better discoverability .
Marketing Automation Technology
- Build and manage marketing automation workflows for lead generation and nurturing.
- Work with tools such as HubSpot, Zapier, Interakt, and other automation platforms .
- Implement and manage Meta Conversion API (CAPI) integrations and tracking setups .
- Set up automated email campaigns, WhatsApp marketing workflows, and lead management systems .
Explore and implement AI-powered tools to enhance marketing productivity and automation .
Qualifications And Skills
- Minimum 4 years of experience in Digital Marketing, Social Media Management, and SEO.
- Strong understanding of social media strategy, content planning, and organic growth techniques .
- Experience with marketing automation platforms and CRM systems .
- Hands-on experience with tools such as HubSpot, Zapier, Interakt, or similar platforms .
- Strong analytical thinking and problem-solving skills.
Interest in AI tools, marketing automation, and emerging digital marketing technologies .
This job is provided by Shine.com
