Digital Marketing Manager

Company: POINTO

Location: Barrackpore, Kolkata (Work From Office)

Experience: 26 Years

Languages: Hindi, Bengali, English

POINTO is looking for a dynamic and creative Digital Marketing Manager who can lead our online presence, drive brand visibility, and manage end-to-end digital campaigns. If you're someone who enjoys creating impactful content, running performance-driven ads, and bringing fresh ideas to the table this role is for you.

• Manage and grow all social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Plan, create, and publish high-quality content across digital channels.
• Develop creative ideas and concepts for campaigns, reels, posts, and brand communication.
• Execute and optimize Google Ads and Facebook Ads for lead generation and brand building.
• Handle performance marketing, monitor KPIs, and deliver measurable results.
• Shoot and edit photography & videography content for marketing use.
• Create and maintain monthly social media calendars.
• Track trends, analyze insights, and prepare campaign performance reports.
• Collaborate with internal teams to align digital strategy with brand objectives.

• 26 years of experience in digital marketing.
• Strong expertise in Google Ads, Meta Ads, and campaign optimization.
• Hands-on experience in content creation, editing, and social media management.
• Knowledge of performance marketing metrics, analytics, and reporting tools.
• Proficiency in photo/video editing tools (Premiere Pro, Canva, Photoshop, etc.).
• Creative mindset with strong communication skills.
• Ability to work from office in Barrackpore, Kolkata.

• Opportunity to build the digital brand presence from the ground up.
• Creative freedom and space for idea implementation.
• Collaborative work environment with growth-focused leadership.