Job Responsibilities:
- Demonstrate your Thought Leadership by building a digital roadmap to maximize our digital assets, reflecting our future product focus and large opportunity to capitalize on current technology
- Ensure cohesive messaging and branding across all channels, through strong collaboration with our teams (global and local)
- Maximize our global capabilities (technology, best practices and SMEs) to create a best in class local experience
- Create comprehensive digital campaigns across all aspects - social media, email, SEO, PPC etc
- Understand where our customer and prospects are digitally engaged, prioritizing these areas to inform, engage and motivate them towards PB assets
- Map out user funnels, ensuring optimized conversion points and implement our SEO strategy in web-based marketing
- Create insights through analysis of KPIs, trends to maximize our digital investment and assets, and build followership through reporting out across the leadership team
- Stay constantly updated on digital marketing trends and best practices to maintain competitive and effective campaigns.
- Constantly align the marketing focus with business leadership and objectives.
Key Competencies Qualifications:
- Proven experience in managing multiple digital channels in a B2B environment
- In-depth knowledge of various digital marketing channels and best practices, including SEO, PPC, social media, email marketing, etc.
- Excellent analytical skills with an ability to mine data to inform decisions.
- Understanding of what makes a strong landing page. e.g. understanding of UX principles.
- Working knowledge of critical MarTech tools and software e.g. AEM, SFMC, SEMRush, Analytics etc
- Strong communication skills to influence and gain followership of your plan, as well as the ability to present complex information in a concise manner
- Strong Project management skills with the ability to manage multiple campaigns, all with varying deadlines
- Bring a can-do attitude, and flexibility to adjust to evolving company objectives
- Knowledge of Japanese (written and verbal) is a significant plus
