Digital Marketing Manager
Matchworkers International- Posted 4 hours ago
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Job Description
About us
Matchworkers International is an international recruitment and workforce solutions group, with offices in Dubai, India and Europe. We connect employers across Europe with skilled workers, and we are growing a portfolio of brands within the group.
The role
We are looking for a Digital Marketing Manager to take ownership of our digital channels: paid campaigns, email marketing and digital strategy across a portfolio of brands within an international recruitment and services group. You will report to our Senior Commercial Manager and lead one team member
What you will do
*Shape and execute the digital marketing strategy across our brands, with sign-off from the Senior Commercial Manager
*Plan, launch and optimise paid campaigns on Meta, LinkedIn and Google, managing budgets against lead quality and cost per lead
*Run email marketing campaigns end to end: segmentation, sequences, copy, sending and reporting
*Lead and develop a Social Media & Content Executive, and own the content calendar
* Manage and improve our websites, landing pages and lead forms
*Make sure leads are captured, routed and followed up with our sales and recruitment teams *Report weekly on spend, leads, cost per lead and what you are changing as a result
*Use AI tools daily across research, copy, creative, analysis and reporting, and help the team do the same.
What you will bring
*5–8 years in digital marketing, including at least 3 years running paid campaigns with your own budget responsibility
*Proven lead generation results, ideally including B2B
*Hands-on experience with an email marketing platform (e.g. Brevo, Mailchimp, HubSpot) *Experience managing at least one team member
*Regular, practical use of AI tools in your work, and good judgement about when not to trust them *Strong written English and a clear, data-led approach to reporting
*Able to work from our Delhi office 2–3 days per week
Strong advantage
*WordPress: editing pages, landing pages and plugins without a developer
*Experience marketing to audiences outside India, particularly Europe or the Middle East
*Basic SEO and Google Analytic
What we offer
*A role with real ownership and a direct line to senior management
* Hybrid working (2–3 office days per week in Delhi)
*Exposure to international markets and a growing group of brands
*Competitive salary, with a performance-linked component after probation.
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