Digital Marketing Manager (Performance, Growth & Automation)

Company Description

Sonal Holland Wine Academy is India's premier institution providing top-tier education in wines and beverages through both classroom-based and online courses. Founded in 2009 by India's first Master of Wine, Sonal Holland, the Academy is a pioneer in advancing wine culture across the country. In addition to being a longstanding approved program provider for WSET qualifications, the Academy recently launched its own online courses, broadening access to wine education. With programs designed for professionals, hospitality students, entrepreneurs, and enthusiasts, the Academy is committed to growing the knowledge, enjoyment, and business of wine in India and internationally.

Role Description

This is a full-time on-site role for a Digital Marketing Manager specializing in Performance, Growth & Automation, located in Mumbai. Responsibilities include developing and executing digital marketing strategies, managing lead generation initiatives, overseeing social media and email marketing campaigns, optimizing web analytics, and ensuring the growth and scalability of digital marketing efforts. The role requires a strong focus on driving measurable results, improving conversion rates, and maximizing campaign performance.

Qualifications

• Proven expertise in Digital Marketing, including performance marketing strategies and innovative online campaigns
• Hands-on experience with Social Media Marketing and Lead Generation to build audience engagement and drive conversions
• Proficiency in Marketing and Web Analytics tools to measure and enhance campaign effectiveness
• Strong analytical skills and a data-driven approach to decision-making
• Excellent communication and collaboration skills
• Experience with marketing automation tools and CRM systems is a plus
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Experience in the education, wine, or beverage industry is preferred but not mandatory

Key Responsibilities

• Plan, execute, and optimise Meta and Google ad campaigns across the full funnel to drive leads, conversions, and revenue.
• Manage and optimise the website and landing pages for UX, speed, SEO, analytics, and conversion rate optimisation.
• Drive YouTube growth and monetisation through SEO, content optimisation, ads, and remarketing funnels.
• Build and manage automated WhatsApp and email funnels for lead nurturing, onboarding, upselling, and re-engagement.
• Execute SEO strategies to grow organic traffic, rankings, and high-intent leads.
• Use AI tools to improve efficiency across ads, content, SEO, reporting, and workflows.
• Track performance, analyse data, and deliver actionable insights through regular reporting.
• Collaborate with content, design, and brand teams to support overall growth objectives.