Digital Marketing Manager

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive growth.
• Lead SEO and SEM initiatives to improve search rankings and maximize ROI.
• Manage and optimize Google Ads and paid media campaigns across platforms (Google, Facebook, etc.).
• Drive lead generation and customer acquisition strategies across B2B, B2C, and B2B2C channels.
• Analyze campaign performance using digital analytics tools and implement data-driven improvements.
• Collaborate with sales, product, and leadership teams to align marketing strategies with business objectives.
• Lead and mentor the digital marketing team to ensure performance excellence.
• Monitor industry trends, especially within digital health, and identify growth opportunities.