Digital Marketing Manager

About Paragon

Paragon was founded in 1975 and since then it has emerged as a marquee brand in the footwear industry, for its steadfast dedication to excellence, durability, and fashion. The brand offers a wide range of footwear products, including shoes, sandals, flip-flops, and slippers. Their product line caters to various age groups and demographics, from children to adults. Paragon's products are accessible through a vast network of multi-brand stores, both online and offline, making quality footwear available to all. Paragon's distribution network spans 12 strategically located depots across India, facilitating efficient supply chain management.

Job Role: Digital Marketing Manager

Experience: 5 - 8 years

Location: Peenya, Bangalore (WFO - 6 days)

About the role

This individual will be responsible for leading the digital brand strategies, marketing plans, to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Key Responsibilities

Brand Campaigns

Execute digital campaigns in line with Seasonal & Regular Campaigns to enhance brand visibility and engage the target audience

Content & Creative support

Developing content via shoots/influencers etc for digital platforms for each brand in coordination with creative agencies and outside vendors.

Support internal teams in development of POSM, product launches, photoshoots etc.

Social Media & PR

Developing innovative strategies to drive awareness & engagement on digital platforms (Facebook, Instagram, LinkedIn)

Coordinating with agencies to execute digital initiatives.

Coordinate PR activations with the agency

Qualifications

MBA or Equivalent in Marketing

5-8 years experience in Digital Marketing roles or worked in a Client facing profile at Advertising Agencies

Preferred Industries: Footwear, Retail, Lifestyle brands

In-depth knowledge of various social media platforms, best practices, and website analytics

Highly creative with excellent analytical abilities

Outstanding communication and interpersonal skills

Up-to-date on the latest trends and technologies in digital marketing

Needs to have good communication and inter-personal skills

Should be a self-starter

Should be able to manage multiple stakeholders

Reporting Structure

This is an individual contributor role reporting to the Chief Marketing Officer.