We're looking for a Paid Ads Specialist to help amplify our content to the right audiences. Your goal: bring more readers, subscribers, and engagement to our website and social platforms through smart, well-optimized campaigns.
Job Responsibilities:
- Plan, execute, and optimize paid campaigns across Google Ads, Meta, and X to drive traffic and engagement.
- Manage advertising budgets efficiently to maximize ROI.
- Grow our audience on Twitter and Instagram through both organic and paid strategies.
- Track, analyze, and report on campaign performance using analytics tools.
- Work closely with the content and social teams to align campaigns with editorial and brand goals.
- Stay updated on digital marketing trends and platform updates to keep campaigns effective and competitive.
Requirements:
- 2-5 years of experience in digital marketing, preferably in a media, fintech, or crypto-related industry.
- Hands-on experience running ads on Google Ads, Meta, and X.
- Strong understanding of campaign tracking, reporting, and optimization.
- Have SEO knowledge in fintech or financial news.
- Ability to work with multiple stakeholders and deliver results under tight deadlines.
Things to Note:
- This is a full-time remote role.
- You'll be working closely with the content, SEO, and social media teams.
- Working days: Monday - Friday
- Timings: 10 AM - 7PM
- Pay range: 3LPA - 6LPA
