Digital Marketing Manager

Company Description

PAB Learn, Lead & Grow Private Limited is an EdTech company and a pioneer in the executive education space, catering to top B-Schools. We offer Executive MBA, Online/Distance MBA, Online B.Com, BBA, Diploma, and Certification courses from India's leading B-Schools. Our mission is to provide quality education and professional development opportunities through innovative online learning solutions. With a focus on empowering individuals to achieve their career goals, we continuously strive to enhance our educational programs.

Job Summary

We're seeking an experienced Digital Marketing Manager to lead our online marketing efforts in the EdTech sector. You'll develop and implement comprehensive digital marketing strategies to drive brand awareness, customer engagement, and business growth.

Key Responsibilities

- Digital Marketing Strategy: Develop and execute digital marketing plans across Google Ads, SEO, social media, and email marketing.

- Performance Marketing: Manage and optimize Google Ads campaigns for maximum ROI and conversions.

SEO and Website Development: Oversee website development and SEO efforts to improve organic search rankings and user experience. Also, Knows about On Page and Off Page SEO.

- Database Management: Utilize database management skills to track and analyze customer interactions.

- Content Creation: Collaborate with content creators to develop high-quality content for various digital channels.

- Analytics and Reporting: Analyze digital marketing metrics and provide actionable insights to optimize campaigns.

Requirements

- Bachelor's degree in Marketing, Digital Marketing, or related field.

- 4-7 years of experience in digital marketing, in EdTech (preferably)

- Proven expertise in Google Ads, SEO, website development, and performance marketing.

- Strong analytical and problem-solving skills.

- Excellent communication and leadership skills.

Preferred Qualifications

- Experience with database management tools and CRM systems.

- Experience in Google Ads, Meta Ads, HubSpot, or Facebook Blueprint.

- Knowledge of EdTech industry trends and best practices.

What We Offer

Opportunity to work in the fast-growing edtech sector.

A results-driven environment with clear growth metrics.

Competitive salary.

Salary (Negotiable)What We Offer.

If you're a results-driven Digital Marketing Manager with a passion for EdTech, we'd love to hear from you!