Digital Marketing Manager (Online-to-offline)

Digital Marketing Manager - Job Description

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities:

*Own the entire marketing function for the assigned unit and lead a team to achieve the set marketing objectives

*Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

*Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

*Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies

*Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

*Collaborate with agencies and other vendor partners

*Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills:

Education and Experience

*Post graduation in marketing with specialization or certification in digital marketing

*Engineering graduate with marketing post graduate degree preferred

*6 to 9 years of experience; should have started their career as digital marketing and latest experience should be of team lead.

*Experience in ecommerce or retail is mandatory

*Experience in fashion or jewellery preferred

Technical Skills

*Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

*Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Merchandising skills is a must

*Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

*Working knowledge of ad serving tools (e.g., DART, Atlas)

*Experience in setting up and optimizing Google Adwords campaigns

*Working knowledge of HTML, CSS, and JavaScript development and constraints

*Strong analytical skills and data-driven thinking

Soft Skills

*Excellent project management skills, leading, influencing, and driving cross-functional teams.

*Knowledge of Ecommerce technology platforms is a plus, specifically Shopify experience

*Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate high impact initiatives

*Excellent communication skills, including strong oral and presentation skills

Details:- managing digital campaigns for the stores. Handling - Online-to-offline, Location-Based digital marketing and Brand awareness campaigns.