Job Title: Senior Digital Marketing Manager
Location: Ahmedabad (Onsite)
Experience: 1015 years
Department: Marketing
Reports to: CEO
About the Role
We are looking for a highly skilled and strategic Senior Digital Marketing Manager (Brand & Performance) to lead our digital marketing initiatives. The role requires a data-driven professional with proven expertise in building, executing, and scaling digital campaigns that drive brand awareness, lead generation, and revenue growth particularly within US market
Key Responsibilities
Strategy & Leadership
- Develop and implement a comprehensive digital marketing strategy aligned with business goals.
- Lead, mentor, and grow the digital marketing team, fostering a culture of innovation and collaboration.
Performance Marketing
- Oversee email and paid media campaigns (Google Ads, LinkedIn, Meta, etc.) to maximize ROI.
- Manage SEO/SEM strategies to drive organic growth and improve search rankings.
Content & Branding
- Drive content marketing initiatives across web, social, blogs, email, and video platforms.
- Ensure brand consistency and positioning across all digital channels.
Analytics & Optimization
- Monitor, analyze, and report on KPIs, campaign performance, and customer acquisition costs.
- Use insights and A/B testing to optimize campaigns for better reach, engagement, and conversions.
Marketing Automation & CRM
- Manage tools like HubSpot, Marketo, V-Tiger or similar for nurturing leads and running automated campaigns.
- Collaborate with sales teams to align digital campaigns with lead generation and pipeline growth.
Innovation & Trends
- Stay updated with the latest digital marketing trends, tools, and technologies.
- Experiment with new growth marketing channels and techniques to expand digital presence.
Key Requirements
- Bachelor's/Master's degree in Marketing, Business, or related field.
- 1015 years of proven experience in digital marketing, with at least 5+ years in a leadership role.
- Minimum 5 years of recent, hands-on experience in the US market is mandatory.
- Strong expertise in SEO, SEM, PPC, email marketing, and social media advertising.
- Proficiency with digital marketing tools (Google Analytics, HubSpot/Marketo, SEMrush, etc.).
- Demonstrated success in managing large budgets and delivering measurable ROI.
- Excellent analytical, project management, and communication skills.
- Strong leadership qualities with the ability to manage and inspire a team.
Preferred Skills
- Experience in IT, SaaS, Healthcare, E-commerce.
- Knowledge of account-based marketing (ABM) strategies.
- Exposure to international markets and global campaign execution.
- Experience into healthcare industry will be an added advantage.
