Role Summary:
The Digital Marketing Manager will lead the University's digital presence and outreach efforts with a strong focus on performance marketing, SEO, social media, and overall digital brand strategy. The role requires a data-driven professional who can plan, execute, and optimise digital campaigns to enhance brand visibility, engagement, and lead generation aligned with institutional objectives.
About us
Ahmedabad University is a private, non-profit University that offers students a liberal education with a focus on research-driven and project-based learning. https://www.ahduni.edu.in
Key Responsibilities
1. Digital Strategy & Planning
- Develop and execute a comprehensive digital marketing strategy in alignment with the University's brand and communication goals.
- Identify audience segments and design targeted digital outreach programmes.
2. Performance Marketing and CRM
- Plan, run, and optimise paid campaigns across Google Ad, Meta, LinkedIn and Programmatic ads using Google DV 360.
- Ensure cost-effective lead generation and strong campaign ROI.
- Hands-on experience with CRM Tools
- Track campaign performance, analyse outcomes, and present actionable insights.
3. Website, SEO & AI
- Oversee website content quality, structure, and user experience.
- Manage SEO initiatives, including keyword strategy, on-page and off-page optimisation, to improve search rankings and organic reach.
- Collaborate with internal teams and vendors for website updates and enhancements.
4. Social Media Management
- Develop social media content plans that enhance engagement and brand presence.
- Manage platforms and their performances across LinkedIn, Instagram, Facebook, YouTube, X, Threads and Google Business Profile.
- Monitor trends and adapt strategies to strengthen digital positioning.
5. Analytics & Reporting
- Use Google Analytics and platform insights to measure the performance and effectiveness of digital activities.
- Use AI-driven tools to monitor analytics and report generation.
- Generate periodic dashboards and reports for leadership visibility and decision-making.
6. Collaboration & Coordination
- Work closely with communications, design, and academic teams for integrated campaign execution.
- Liaise with external digital and creative agencies where required.
Required Skills & Experience
- Bachelor's degree in marketing, Communications, Business, or related field.
- 1012 years of relevant experience in digital marketing, preferably in the education/services sectors.
- Hands-on expertise in Google Ads, Meta Ads Manager, LinkedIn Ads and Google Analytics (GA4).
- Strong understanding of SEO strategies and tools.
- Proven ability to plan and execute multi-channel digital campaigns.
- Excellent communication, analytical thinking, and stakeholder management skills.
Desired Attributes
- Creative mindset with strong attention to detail.
- Ability to thrive in a fast-paced and dynamic environment.
- Proactive, self-driven, and result-oriented.
