Digital Marketing Manager

Digital Marketing Manager

Location: Navi Mumbai, India

Working Pattern: Hybrid

Employment Type: Full-Time

Sector: Life Sciences / Biotechnology / Ecommerce

An exciting opportunity has arisen for an experiencedDigital Marketing Manager to join a global leader within the life sciences sector.

This role sits at the intersection of digital marketing, ecommerce, product content management, and customer experience. You'll take ownership of product information governance, digital asset management, taxonomy strategy, and content quality across a complex global ecommerce environment.

This is an ideal opportunity for someone who enjoys combining digital marketing expertise with data governance, content operations, ecommerce optimisation, and stakeholder management.

The Opportunity

As Digital Marketing Manager, you will be responsible for ensuring product content, digital assets, and ecommerce experiences are accurate, consistent, scalable, and publication-ready across international markets.

Working closely with Marketing, Product Management, Technology, Ecommerce, and Regional teams, you will play a critical role in maintaining content quality standards, improving product discoverability, and supporting business growth through exceptional digital experiences.

Key Responsibilities

Product Information & Content Governance

• Own and manage Product Information Management (PIM) and Product Content Management (PCM) governance within a large-scale ecommerce environment.
• Define and maintain product data standards, enrichment rules, attribute governance, and lifecycle management processes.
• Ensure product information is complete, accurate, and optimised for customer engagement and commercial performance.
• Establish standards for product titles, descriptions, specifications, imagery, metadata, and controlled vocabularies.

Taxonomy & Ecommerce Optimisation

• Lead the development and governance of product taxonomy, category structures, classification frameworks, filters, and facets.
• Improve product discoverability, website navigation, customer experience, and search performance.
• Support SEO initiatives through effective product data structures and taxonomy management.
• Evaluate the impact of taxonomy and content changes on platform performance and scalability.

Digital Asset Management

• Manage digital asset governance within enterprise DAM platforms.
• Define metadata standards, asset readiness requirements, approval workflows, and usage compliance.
• Ensure all digital assets meet quality standards before publication.

Content Quality & Publishing

• Conduct content audits and pre-publication quality assurance checks.
• Validate product, category, and CMS content for completeness, accuracy, compliance, and consistency.
• Support content publishing processes and perform minor HTML or content markup updates where required.
• Ensure content meets accessibility, brand, and governance standards.

Cross-Functional Collaboration

• Partner with Technology, Marketing, Product, and Ecommerce teams to support platform enhancements and workflow improvements.
• Coordinate localisation readiness across multiple markets and regions.
• Support DAM integrations, data model updates, and digital transformation initiatives.
• Monitor content performance and identify opportunities for continuous improvement.

About You

You are an organised, detail-oriented digital marketing professional with experience managing complex ecommerce content ecosystems.

You will bring:

• Experience working with enterprise ecommerce platforms, particularly SAP Commerce Cloud (Hybris).
• Strong understanding of Product Information Management (PIM) and Product Content Management (PCM).
• Experience governing product data, attributes, taxonomy, and enrichment processes.
• Digital Asset Management (DAM) experience, including metadata governance and asset lifecycle management.
• Experience performing content quality assurance and pre-publication validation.
• Ability to work with HTML and content markup within CMS environments.
• Strong stakeholder management and cross-functional collaboration skills.
• Excellent organisational, analytical, and problem-solving abilities.
• Experience working with large product catalogues and complex content structures.

Desirable Experience

• Multi-market or localisation experience.
• Knowledge of SEO principles relating to product taxonomy and structured data.
• Experience within Life Sciences, Biotechnology, Healthcare, Pharmaceuticals, or other regulated industries.
• SAP ERP exposure.
• Experience using Google Analytics and Google Tag Manager.
• Understanding of ecommerce search platforms and performance optimisation.

What's on Offer

• Join a globally recognised organisation supporting scientific innovation and healthcare advancement.
• Work on large-scale digital transformation and ecommerce initiatives.
• Exposure to cutting-edge technologies and enterprise platforms.
• Collaborative and international working environment.
• Strong opportunities for career growth and professional development.
• Competitive compensation and benefits package.

If you're passionate about digital content, ecommerce excellence, and creating seamless customer experiences at scale, we'd love to hear from you.