Digital Marketing Manager

Location: Janakpuri, New Delhi | On-site | 100% Work from Office

Experience: 10–15 Years

Reporting To: Director / Management

Working Days and Time: Mon to Sat / 9:30am to 6:30pm

Salary Up to: 2 Lac to 2.50 Lac Per month

Key Responsibilities

• Develop and execute the company's digital marketing strategy aligned with business goals.• Drive B2B & B2C lead generation for IT training and exam voucher sales.• Manage and optimize Google Ads, Meta Ads, LinkedIn Ads and other paid campaigns to maximize ROAS.• Lead SEO, content marketing, social media, email marketing, and website growth initiatives.• Improve website conversions through landing-page optimization and A/B testing.• Build marketing automation and CRM-driven lead nurturing campaigns.• Track and analyze performance using GA4, GTM, Search Console and other analytics tools.• Manage marketing budgets, agencies, and vendors with a strong focus on measurable ROI.• Lead, mentor, and develop a high-performing marketing team.• Work closely with Sales and Operations to improve lead quality and conversion.

What We're Looking For

• 10–15 years of Digital Marketing experience, including at least 3 years in a leadership role.• Experience in EdTech, IT Training, SaaS, ERP, or Technology is preferred.• Strong hands-on expertise in Google Ads, Meta Ads, SEO, CRO, and marketing analytics.• Proficiency in GA4, GTM, Search Console, SEMrush, Ahrefs, and CRM platforms.• Knowledge of AI-powered marketing tools and automation is an advantage.• Strong leadership, analytical, communication, and stakeholder-management skills.

Contact: 8588941092 Email: [Confidential Information]