Company Description
Founded in 2021 and headquartered in Kolkata, West Bengal, NaukriPay is a progressive human resources and talent solutions company. Our mission is to bridge the gap between job seekers and employers by delivering customized HR services across industries. We specialize in end-to-end manpower solutions, including recruitment, training, onboarding, and employee performance enhancement. With a nationwide network of candidates and deep industry insights, we emphasize reducing attrition and promoting organizational growth. Our goal is to empower job seekers with skill development and connect businesses to reliable workforce solutions while maintaining compliance with industry standards.
Role Description
This is a full-time, on-site role for a Digital Marketing Manager located in New Delhi. The Digital Marketing Manager will be responsible for creating and executing innovative digital strategies, overseeing social media campaigns, generating leads, analyzing web traffic and campaign performance data, and optimizing marketing initiatives. This role will require collaboration with cross-functional teams to align marketing goals with overall organizational objectives and ensure robust digital presence and brand growth.
Qualifications
- Proficiency in Social Media Marketing and Lead Generation
- Strong understanding of Digital Marketing strategies and concepts
- Experience in Web Analytics and campaign performance evaluation
- Knowledge of diverse Marketing practices in a digital context
- Excellent communication, project management, and leadership skills
- Ability to analyze data to inform decision-making
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Familiarity with marketing automation tools and CRM systems
