About the Position
We are seeking a dynamic and results-driven Digital Marketing Manager to strategize, execute, and optimize our online marketing campaigns across performance channels, social platforms, CRM, and SEO. The role requires a data-driven marketer with strong creative instincts, preferably with experience in the textile and fashion industry.
About the Company
Nalli is a heritage brand in Indian ethnic wear, especially renowned for its exquisite silk sarees. With a legacy of over 90 years, Nalli has successfully blended tradition with innovation across its expanding online and offline presence. We are now looking to scale our digital footprint and e-commerce growth with an experienced Digital Marketing Manager to lead our digital journey.
Preferred Qualifications
- Bachelor's or Master's degree in Marketing, Communication, or Digital Media
- Prior experience in the fashion, beauty, or lifestyle industry
- Knowledge of regional markets and festive buying behavior is a plus
Key Responsibilities
Performance Marketing
- Develop and manage performance marketing campaigns across Meta, Google, and other digital ad platforms
- Own the ROAS and CAC metrics for online sales
- Collaborate with the creative team for high-performing ad assets
Retention & CRM
- Plan and execute email marketing, WhatsApp, and SMS campaigns
- Drive customer segmentation and lifecycle marketing to increase LTV
Social Media & Content Coordination
- Oversee the social calendar and collaborate with brand/creative teams for posts and reels
- Coordinate influencer marketing and partnerships with regional content creators
SEO & Organic Growth
- Work with SEO consultants or manage on-page/off-page SEO strategies
- Optimize landing pages and product listings for organic visibility
Analytics & Reporting
- Track and report weekly/monthly performance across all digital channels
- Use tools like Google Analytics, GA4, Meta Ads Manager, and Shopify reports
E-Commerce Coordination
- Work closely with the merchandiser and web ops team for online product launches
- Ensure site readiness for campaigns, including banners, deals, and collections
Key Skills Required
- Proven experience in managing D2C marketing budgets and scaling digital revenue
- Strong command over Meta Ads, Google Ads, and performance metrics
- Hands-on experience with marketing automation tools and analytics
- Ability to blend data and creative storytelling
- Strong team collaboration and stakeholder management skills
Why Join Us
- Be part of an iconic Indian brand in its digital transformation journey
- Opportunity to shape and lead digital strategy in a high-growth environment
- Work with passionate teams across design, tech, and heritage crafts
Job Location
Bengaluru, Karnataka 560038
Contact Details:
Vidhya
Human Resources Manager
[Confidential Information]
