Digital Marketing Manager

Location: Bengaluru (in-office)

Experience: 2–3 Years

Salary: ₹50,000 – ₹60,000/month

MIDAS School of Entrepreneurship is looking for a creative, strategy-driven, and execution-focused Digital Marketing Manager to lead and drive our content and digital growth initiatives.

This role is ideal for someone who understands both content and performance marketing, and can combine creativity, AI tools, and digital strategy to build a strong brand presence and lead-generation engine.

Key ResponsibilitiesContent Strategy & Ideation

Drive the overall content engine for:

• Instagram
• YouTube
• LinkedIn
• Ideate and plan:
• Instagram Reels
• Founder-led content
• Educational/business content
• Meta ad concepts
• YouTube content formats
• Build content strategies around:
• Startups
• Entrepreneurship
• Family Businesses
• MSMEs
• AI & Emerging Technologies

AI-Assisted Content Creation

Use tools like ChatGPT and other AI platforms for:

• Script writing
• Ad copywriting
• Reel ideation
• Content research
• Marketing workflows
• Create sharp, engaging, and platform-specific content.

Performance Marketing Coordination

Coordinate with external agencies for:

• Meta Ads
• Google Ads
• Lead generation campaigns
• Creative execution
• Monitor campaign direction, content alignment, and lead quality.

Technical Marketing Expertise

Reasonable understanding of:

• Meta Ads
• Google Ads
• SEO
• GEO (Generative Engine Optimization)
• Digital growth strategies
• Ability to contribute strategically to campaign planning and optimization.

Team Coordination

Coordinate closely with:

• Internal content & creative team
• Video editors & social media managers
• Admissions/sales team
• External marketing agencies
• Ensure alignment between content, campaigns, and admissions goals.

What We're Looking For

• Strong content thinking and storytelling ability
• Hands-on understanding of digital marketing ecosystems
• Ability to work fast, think creatively, and execute consistently
• Familiarity with startup/business content space
• Good communication and coordination skills
• Passion for entrepreneurship, branding, and growth

Why Join MIDAS

• Work at the intersection of entrepreneurship, education, and content
• High creative ownership and experimentation
• Opportunity to build impactful founder-focused content
• Dynamic and fast-moving work environment