Digital Marketing Manager

Company: Medigrad

Location: Jasola, New Delhi

Industry: Healthcare EdTech

About Medigrad

Medigrad is a leading healthcare EdTech platform focused on delivering online blended skill enhancement programs for MBBS graduates and postgraduate doctors. Our programs are designed to bridge the gap between theoretical knowledge and practical clinical skills through expert-led training, hospital-based learning, and technology-driven education.

We are looking for a results-driven Digital Marketing Manager to lead our digital growth initiatives, strengthen our brand presence, and drive student acquisition across digital channels.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns to generate qualified leads for Medigrad programs.
• Manage performance marketing channels including Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms.
• Develop and execute SEO strategies to improve website visibility and organic traffic.
• Manage and grow social media presence across LinkedIn, Instagram, YouTube, and other relevant platforms.
• Collaborate with internal teams to create content marketing strategies, including blogs, videos, webinars, and educational campaigns.
• Track and analyze campaign performance using tools such as Google Analytics, Meta Business Suite, and marketing dashboards.
• Optimize conversion funnels, landing pages, and lead nurturing campaigns to improve student acquisition.
• Work closely with the admissions team to ensure high-quality lead generation and conversion tracking.
• Manage external agencies, freelancers, and marketing vendors when required.
• Stay updated with the latest digital marketing trends, tools, and EdTech marketing strategies.

Requirements

• 3–6 years of experience in Digital Marketing / Performance Marketing.
• Experience working in EdTech, healthcare, education, or startup environment is preferred.
• Strong expertise in Google Ads, Meta Ads, SEO, and marketing analytics.
• Understanding of lead generation and conversion optimization.
• Experience managing social media and content marketing strategies.
• Analytical mindset with ability to interpret campaign data and optimize performance.
• Excellent communication and project management skills.

Preferred Qualifications

• Experience in marketing online courses or professional education programs.
• Familiarity with CRM tools and marketing automation platforms.
• Knowledge of funnel marketing, retargeting, and growth marketing strategies.

Why Join Medigrad

• Opportunity to work in the fast-growing healthcare EdTech sector.
• Direct impact on improving clinical education for doctors across India.
• Collaborative startup environment with high growth potential.
• Opportunity to lead and build a scalable digital marketing engine.

Interested candidates can apply via LinkedIn or send their resume to: [Confidential Information]