Digital Marketing Manager

About the Role

Euronics Industries is looking for a Digital Marketing Manager to take ownership of our digital growth across paid media, SEO, website performance, analytics, marketplaces and marketing automation.

This is a hands-on role for someone who understands the complete digital funnel, not just campaign execution.

You will be responsible for turning digital traffic into qualified B2B enquiries, sales opportunities and measurable business growth.

Key Responsibilities

• Plan, execute and optimise Google Ads campaigns across Search, Display, Performance Max, Shopping and YouTube.
• Manage and optimise Meta Ads for lead generation, remarketing and brand campaigns.
• Own campaign performance across CPL, CPQL, conversion rate, ROAS and lead quality.
• Analyse campaign-generated leads with the sales team and optimise towards qualified opportunities, not just lead volume.
• Develop and execute the SEO strategy for product, category and commercial-intent keywords.
• Monitor and improve performance through Google Search Console and GA4.
• Improve website and landing-page performance through Conversion Rate Optimisation (CRO).
• Identify drop-offs across landing pages, forms, product pages and enquiry journeys.
• Plan and execute regular A/B tests across creatives, audiences, ad copy, CTAs, forms and landing pages.
• Set up, audit and maintain tracking through GA4, Google Tag Manager, Google Ads conversions and Meta Pixel.
• Build management dashboards using Looker Studio, Excel/Google Sheets and marketing platform data.
• Monitor and optimise Amazon Ads and marketplace performance.
• Conduct competitor, keyword and digital market analysis to identify new growth opportunities.
• Use ChatGPT, Claude, Gemini and automation tools to improve reporting, analysis and marketing workflows.
• Work closely with sales, design, content and development teams to improve digital performance.
• Present weekly and monthly performance reports with clear insights, actions and recommendations.
• Identify and present at least one new digital marketing, AI or automation improvement every month.

What We Are Looking For

• 3-4 years of hands-on digital marketing experience.
• Strong practical knowledge of Google Ads and Meta Ads.
• Proven experience generating and optimising B2B leads.
• Strong understanding of AEO,SEO, CRO and landing-page optimisation.
• Hands-on experience with GA4, GTM and conversion tracking.
• Ability to analyse the complete funnel from traffic to qualified lead and sales opportunity.
• Experience building dashboards and management reports.
• Good understanding of attribution, UTM tracking and campaign measurement.
• Strong Excel/Google Sheets skills.
• Familiarity with Shopify or other e-commerce platforms.
• Experience with Amazon Ads/marketplaces is preferred.
• Experience with manufacturing, B2B, building materials, architectural products or similar industries will be an advantage.
• Comfortable working independently and taking ownership of performance.

Tools You Should Know

Advertising: Google Ads, Meta Ads, Amazon Ads

Analytics: GA4, Google Search Console, Google Tag Manager

Reporting: Looker Studio, Excel, Google Sheets

SEO: SEMrush, Ahrefs or equivalent tools

AI: ChatGPT, Claude, Gemini

Automation: Zapier, Make, Pabbly or equivalent

Web: Shopify, landing-page and CRO tools

Key Performance Indicators

Your performance will primarily be evaluated on:

• Qualified leads generated
• Cost per Lead (CPL)
• Cost per Qualified Lead (CPQL)
• Lead-to-opportunity conversion
• Google & Meta Ads performance
• Website conversion rate
• Organic traffic and keyword growth
• SEO-generated enquiries
• ROAS and revenue/pipeline contribution
• Tracking and reporting accuracy
• Successful campaign and CRO experiments
• Marketing automation and process improvements