Digital Marketing Manager

Job description:

Key Responsibilities

Strategy & Planning: Develop and execute comprehensive digital marketing

strategies to align with overall business and growth goals.

Campaign Management: Plan and manage digital campaigns across SEO/SEM, email,

social media, and paid advertising (e.g., Google Ads, LinkedIn/Meta Ads).

Analytics & Reporting: Monitor ROI and KPIs, utilizing tools like Google Analytics to

measure performance and optimize future marketing spend.

Content Oversight: Oversee the content calendar and collaborate with designers,

copywriters, and developers to ensure brand consistency across all digital

touchpoints.

Trend Monitoring: Identify industry trends, consumer behaviors, and emerging

technologies to keep our brand at the forefront of the digital landscape.

Requirements & Qualifications

Experience: Proven track record of 3- 6years as a Digital Marketing Manager or

similar leadership role. Experience working with US clients preferred.

Technical Skills: In-depth knowledge of SEO/SEM, marketing databases, email

software, and CRM platforms.

Analytical Mindset: High proficiency in evaluating digital analytics, conversion

metrics, and translating data into actionable strategies.

Project Management: Excellent communication skills and the ability to manage

multiple projects simultaneously with cross-functional teams.

Kolkata based candidates and immediate joiners preferred