About Oro:
At Oro, we're on a mission to make lending more affordable and enable gold owners to earn dividends on their assets. To make this vision a reality, we need exceptional people.
The Role
- Set up, ideate, execute and optimise various digital marketing channels and acquisition strategies
- Build efficient processes that result in great customer experience
Responsibilities
- Work with various stakeholders across design, content, product and business to understand the product and business metrics
- Identify various organic and paid channels that are relevant to Oro
- Set up performance marketing across channels like Google, Facebook, Instagram, LinkedIn, Twitter, Programmatic, affiliates, etc.
- Create growth strategies and execution plans considering both organic and paid channel
- Create and own channel metrics; define and execute campaigns, work on budgets, efficiency and maximising ROI
- Run experiments and A/B tests to understand customer behaviour and find new audiences who might be interested in Oro's offerings
- Work with founding team to understand org goals and create plans to achieve them
Skills and Requirements
- 7+ years of experience running and scaling performance marketing campaigns for consumer products; fintech experience is a plus
- Proven expertise in executing and optimizing Google Ads and Meta Ads (FB & Instagram) campaigns across the funnel (awareness, acquisition, retention)
- Strong ability to set up, test, and optimize campaigns for ROAS, CAC, and LTV goals
- Hands-on experience with audience segmentation, creative testing, bidding strategies, and remarketing
- Familiarity with tracking and analytics tools like Appsflyer, PowerBI, CleverTap, and other attribution/reporting platforms
- Proficiency in Excel with strong analytical skills; able to measure and improve each stage of the funnel
- A data-driven mindset with the ability to translate insights into actionable campaign strategies
- High ownership, self-starter attitude, and ability to thrive in both independent and collaborative environments
