Digital Marketing Manager

Key Responsibilities

Plan, execute, and optimize paid campaigns across Bing Ads, Google Ads, and Meta Ads

Take complete ownership of Bing Ads campaigns (mandatory expertise)

Monitor and improve performance metrics including CTR, ROAS, CPA, and conversions

Implement and manage attribution models and conversion tracking strategies

Analyze campaign performance and provide actionable insights for optimization

Manage budgets efficiently to maximize ROI

Conduct A/B testing on creatives, audiences, and landing pages

Coordinate with internal teams to align marketing objectives with business goals

Prepare regular performance reports and dashboards

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Required Skills & Qualifications

57 years of experience in Performance Marketing / Digital Marketing

Mandatory: Proven experience in executing and scaling Bing Ads

Strong working knowledge of Google Ads and Meta Ads (Facebook & Instagram)

Hands-on experience with conversion tracking, attribution models, CTR & ROAS optimization

Analytical mindset with strong data interpretation skills

Ability to manage multiple campaigns simultaneously

Excellent communication and reporting skills

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Why Join Us

Opportunity to lead high-impact performance campaigns

Fast-paced and growth-oriented environment

Immediate joining opportunity