Performance Marketing & Growth Specialist
We are looking for a Performance Marketing and Growth Specialist to drive customer acquisition, retention, and lifetime value. This role blends performance-driven digital marketing with growth strategy and requires hands-on experience in paid campaigns and Customer Lifecycle Management (CLM).
Key Responsibilities
Campaign Management
- Plan, launch, and optimize paid campaigns across Google Ads, Facebook Ads, YouTube, LinkedIn, and other platforms.
- Monitor and optimize daily performance to achieve optimal CPA and ROAS.
- Conduct A/B and multivariate tests to improve campaign efficiency and engagement.
Analytics & Tools
- Use GTM, GA, Marketo, MoEngage, and similar tools for tracking and performance measurement.
- Create performance reports and insights to guide decision-making.
Customer Lifecycle Management (CLM)
- Build and execute CLM strategies to nurture leads and enhance the customer journey.
- Segment audiences and deploy automated, targeted campaigns for acquisition, engagement, and retention.
Cross-Functional Collaboration
- Partner with product, data, and sales teams to align marketing initiatives with business goals.
- Support funnel optimization and lead-nurturing workflows.
Growth Strategy
- Analyze customer and campaign data to identify new growth opportunities.
- Continuously refine marketing strategies based on performance metrics.
Required Skills & Qualifications
- 6+ years of experience in performance marketing across Google, Facebook, YouTube, LinkedIn, etc.
- Strong understanding of CLM, customer retention, and personalized engagement.
- Hands-on experience with GTM, GA, Marketo, MoEngage, or similar platforms.
- Strong analytical mindset with the ability to turn complex data into actionable insights.
- Proven ability to manage and optimize multiple campaigns simultaneously.
- Excellent communication and stakeholder-management skills.
- Strong team collaboration abilities.
Preferred Qualifications
- Google Ads, Facebook Blueprint, or similar certifications.
- Experience with engagement platforms like Clevertap, MoEngage, or Marketo.
- Experience managing high-budget campaigns and scaling digital growth initiatives.
