Location: In-Person | Full-Time | Mumbai
Salary: 25,000 per month
Layerde is a premium, design-led 3D-printed home dcor brand focused on innovation, aesthetics, and storytelling. We are building a distinctive presence in the Indian home dcor space, and we are looking for a creative, driven, and hands-on Marketing & Social Media Manager to lead our digital growth.
This role is ideal for someone who wants real responsibility, close mentorship, and the opportunity to grow with a fast-scaling brand.
Key Responsibilities
- Manage and grow Layerde's social media platforms (Instagram, Facebook, LinkedIn.)
- Plan, shoot, edit, and publish daily content including reels, posts, stories, and behind-the-scenes videos
- Document day-to-day office work, product development, and launches in an engaging manner
- Conceptualize and execute campaigns for new product launches and seasonal promotions
- Take ownership of social media growth, engagement, and lead generation
- Plan, manage, and optimize paid advertisements on Meta and other platforms
- Track ad performance and continuously improve ROI
- Maintain a content calendar and ensure consistent posting schedules
- Update website content including new product listings, banners, and basic content changes
- Ensure all content reflects Layerde's premium, design-led brand positioning
- Prepare simple weekly and monthly reports on marketing performance
- Research industry trends, competitor activity, and content ideas
- Work closely with the founder to translate brand vision into effective marketing strategies
- Continuously upgrade skills and stay updated with digital marketing trends
Requirements
- Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Advertising, Media Studies, or a related field
- 13 years of experience in social media, digital marketing, or content creation
- Comfortable with shooting and editing videos on mobile and basic editing tools
- Strong understanding of social media trends, algorithms, and paid ads
- Good communication and coordination skills
- Organized, self-driven, and detail-oriented
- Strong aesthetic sense and sensitivity towards premium branding
- Interest in design, lifestyle, or home dcor brands is a plus
- Willingness to work full-time in-person at the office (no remote/hybrid)
What We Offer
- Hands-on experience in building a premium consumer brand
- Direct mentorship and close collaboration with the founder
- Creative freedom and ownership of campaigns
- Performance-based growth opportunities and incentives
- A fast-paced, learning-oriented work environment
