Digital Marketing Manager

Layam

Chennai

5-10 Years

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Job Description

Responsibilities:

1.Strategy & Campaigns:

Develop and execute end-to-end digital marketing strategy across B2B channels (LinkedIn, Google Ads, Email Campaigns, SEO).
Align campaigns with business goals: client acquisition, talent attraction, employer branding.

2. Performance Marketing

Manage Google Ads, LinkedIn Ads, Facebook/Instagram Ads for targeted outreach.
Optimize campaigns for leads, cost-per-click (CPC), and ROI.

3. Content & Branding

Oversee website content, blogs, whitepapers, and social media posts for Layam and subsidiaries (Radram, Layam Australia).
Ensure consistent brand messaging and storytelling.

4. Lead Generation & CRM

Create automated lead funnels integrating with CRM (Lead Squared / HubSpot).

5. SEO & Website Management

Improve search rankings for industry keywords (Recruitment, Staffing, Contract Manufacturing, ODC).

6. Analytics & Reporting

Track performance using Google Analytics, SEMrush, LinkedIn Analytics.

7. Innovation & AI Integration

Explore use of AI-driven tools for recruitment marketing, personalized client outreach, and candidate engagement.

Key Performance Indicators (KPIs)

Lead Generation

Minimum X qualified B2B leads per month across verticals.
Conversion % from digital inquiries to business discussions.

2. Brand Visibility

Increase website traffic by 3040% in 12 months.
Growth in LinkedIn followers & engagement rate (target: 1015% MoM growth).

3. Cost Efficiency

Maintain Cost per Lead (CPL) within industry benchmark.
Ensure 2030% ROI improvement on paid ad spends.

4. SEO Performance

Top 5 rankings for at least 10 industry-relevant keywords in 912 months.

5. Content & Campaign Delivery

Minimum 4 client-facing posts/blogs per month.
Monthly newsletters for clients & candidates.

6. Analytics & Reporting

Monthly dashboard submission on leads, CPL, engagement, SEO rankings.
Has proven experience in B2B service marketing (not just retail/e-commerce).
Can handle end-to-end campaigns, agency coordination, and reporting to top management

More Info

Job Type:

Permanent Job

Industry:

Recruiting

Role:

Head /VP /GM - Digital Marketing

Function:

Digital Marketing

Employment Type:

Full time

Open to candidates from:

Indian

About Company

Layam

LAYAM GROUP - Powering Growth, Empowering Talent
Founded in Chennai in 2007, Layam Group is recognized as India’s most trusted partners in staffing, recruitment, contract manufacturing and business transformation. At the core of all our services are three simple but powerful pillars: Cost. Quality. Productivity. We are relentlessly driving a shift from ‘headcount to brain count’ and building workforces who think & solve.

Under the visionary leadership of Founder & Chairman, Mr. G.S. Ramesh & duly supported by Director, Rohet Ramesh, Layam has grown to a 450+ crore enterprise, serving Fortune 500 companies, educational institutions, and market leaders in the automobile, manufacturing, Oil & Gas, BFSI and allied sectors. We have skilled and deployed over 65,000 professionals, and established partnerships with more than 200 clients. Today, Layam family has over 13000 associates with offices in Chennai, Bangalore, Pune, Mumbai, Gurugram & Melbourne, Australia.
For Companies: Your Strategic HR & Talent Partner
Whether you're launching a new venture, scaling your operations, or undergoing transformation, Layam offers end-to-end human resource & business consulting solutions, including:
Staffing (Permanent & Contract)
Talent Acquisition
Contract manufacturing
Job Contract
Learning & Development
Business Consulting
For Job Seekers: Careers that Build Your Future
Through our vast industry network & specialized verticals, we connect you with top employers who value your skills, support your growth, and invest in your future.

Job ID: 129262255

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