Job Summary
We are seeking a Digital Marketing Manager who can bridge the gap between science and marketing by creating accurate, engaging, and visually appealing content. The ideal candidate should be able to translate scientific and nutritional information into easy-to-understand communication for customers while also managing the company's social media presence. Strong skills in content editing, design tools, and digital storytelling are essential.
Key Responsibilities- Research and analyse scientific, nutritional, and product-related data to create accurate, consumer-friendly content.
- Develop and manage social media content that aligns with scientific credibility and brand voice.
- Prepare educational posts, infographics, videos, and reels for platforms such as Instagram, LinkedIn, YouTube, and Facebook.
- Write and edit articles, captions, blogs, newsletters, and scripts based on product science.
- Collaborate with product, marketing, and design teams to ensure accurate representation of health and nutrition claims.
- Use tools such as Canva, CapCut, Adobe Photoshop, and Premiere Pro for creative content production.
- Monitor performance analytics and prepare monthly reports on engagement, reach, and conversions.
- Stay updated on nutrition science, digital media trends, and competitor communication.
- Assist in campaign planning and scientific storytelling for product launches or awareness drives.
Required Skills- Strong background or understanding of nutrition, food science, or health communication.
- Excellent skills in content writing, editing, and visual storytelling.
- Proficiency in graphic and video editing tools (Canva, CapCut, Adobe Suite, etc.).
- Knowledge of social media management and analytics tools (Meta Business Suite, Hootsuite, etc.).
- Attention to detail, creativity, and ability to simplify complex information.
- Strong communication and collaboration skills.
Qualifications- 24 years of experience in scientific writing, content creation, or social media management.
- Prior experience in FMCG, nutrition, or health-tech industry preferred.
Performance Indicators (KPIs)- Accuracy and engagement of scientific content. You will be given training to proofread and create the credible scientific content.
- Growth in brand awareness and social media reach.
- Improvement in content quality and design consistency.
- Timely delivery of content calendars and reports.
