Digital Marketing Manager

Job Description: Digital Marketing Manager

Location: Noida

Experience: 4+ Years

About JustWravel

JustWravel is one of India's leading social travel communities, known for curating meaningful

and memorable travel experiences. Since 2016, we have been redefining how India (and the

world) travels by bringing people together through road trips, treks, workations, corporate

off-sites, and international short-haul getaways across South Asia and the Middle East. What

sets us apart is our strong community-first approach, reflected in our growing digital family

of 3 lakh+ Instagram followers, a high repeat traveler base, and 8K+ positive reviews.

With a dedicated on-ground team of 100+ trained professionals, Red Cross–certified first-aid

responders, and trusted local partners across India, we ensure every journey is safe,

seamless, and well-organized. As an ATOAI and Ministry of Tourism -recognized Adventure

tour operator , we follow strict safety protocols and are among the first to provide

complimentary adventure travel insurance up to ₹4.5 lakhs for all travelers.

We curate a wide range of experiences—fixed departures, treks, all-girls trips, corporate

offsites, customized tours, overlanding expeditions, and international travel—each designed

to offer authenticity, adventure, and community experience.

At JustWravel, culture drives everything we do. Our young and energetic team believes in

creativity, responsibility, learning, and a people-first mindset, making it a workplace where

growth and ideas thrive.

What Are We Looking For

A performance-driven Digital Marketing Manager who understands digital funnels, paid

media, SEO, audience targeting, and data-driven decision-making.

Someone who's analytical, creative, and result-oriented — with strong strategic thinking,

team management skills, and the ability to drive campaigns that deliver measurable growth.

Key Responsibilities

Strategy & Planning

● Own end-to-end digital marketing strategy aligned with business goals

● Plan campaign roadmaps, budgets, and growth strategies across channels

● Identify new opportunities, platforms, and approaches to scale performance

Performance Marketing & Campaign Management

● Plan, create, and manage Meta & Google Ads campaigns end-to-end

● Define audience targeting, campaign structure, and execution strategy

● Monitor campaign performance and optimize for ROI, leads, and conversions

SEO & Organic Growth

● Develop and implement SEO strategies to improve website ranking and traffic

● Conduct keyword research, on-page and off-page optimization

● Work on technical SEO aspects with developers/content team

● Track and improve organic performance metrics

Optimization & Growth

● Continuously optimize campaigns to improve performance metrics

● Identify key trends and insights to scale successful campaigns

● Explore new channels and strategies for campaign expansion

A/B Testing & Remarketing

● Propose and execute A/B tests across creatives, copies, and audiences

● Launch and optimize remarketing campaigns using custom audience segments

● Improve user engagement and conversion rates through data-backed testing

Content & Creative Collaboration

● Write compelling ad copies aligned with campaign goals

● Collaborate with the design/digital team for high-performing creatives

● Guide visual direction for ads (images, videos, formats)

Analytics & Reporting

● Track and evaluate key metrics like traffic, conversions, CPL, and ROI

● Generate detailed reports with actionable insights

● Ensure proper tracking, attribution, and campaign consistency

Team Management & Leadership

● Manage and mentor the digital marketing team (performance + SEO)

● Assign tasks, review output, and ensure timely execution

● Drive team productivity and build a performance-driven culture

Cross-Functional Collaboration & Reporting

● Work closely with the sales team to align on lead quality and conversions

● Brainstorm and implement innovative growth strategies

● Present performance insights and strategic updates to leadership/CEO

What Makes You a Great Fit

● 4+ years of experience in digital/performance marketing

● Hands-on experience with Meta Ads, Google Ads, SEO & Analytics tools

● Proven experience in strategy planning and execution

● Prior experience in team handling and cross-team coordination

● Strong understanding of campaign optimization, SEO, targeting & attribution

● Data-driven mindset with analytical and problem-solving skills

● Creative thinker with a strong sense of ad copy and messaging

● Ability to multitask, manage budgets, and deliver results under deadlines.

Why Join JustWravel

JustWravel isn't just a workplace — it's a fast-growing travel community where passionate

people come together to build meaningful experiences. As we expand our team, every

individual gets the opportunity to grow with the company, take ownership, and contribute to

something impactful. We believe in learning by doing. Whether you're exploring new

destinations, leading projects, or collaborating across departments, you'll always find space

to experiment, innovate, and enhance your skills. Our culture is our biggest strength —

open, collaborative, and people-first. We celebrate ideas, appreciate effort, and ensure

every individual feels valued. From a supportive extended team to an environment that

encourages creativity and continuous growth, you'll find JustWravel the perfect place to

build a fulfilling career. If you want to grow fast, learn more, explore beyond boundaries, and

work with a team that truly backs you, JustWravel is the place to be.