Digital Marketing Manager

Company Description

Influocial Technologies is a leading digital marketing agency based in Halite Business Park, Calicut, Kerala, specializing in a wide range of digital services. With over 10 years of experience, the company offers expertise in Social Media Marketing, Search Engine Optimization (SEO), Ad Campaigns, PPC, Local SEO, Web Design, E-commerce Marketing, and more. Influocial is highly committed to delivering real, results-driven online marketing strategies to optimize all digital channels and enhance conversion rates. Known for its dynamic adaptability, the company has successfully delivered over 1,000 websites globally, catering to businesses of all sizes.

Role Description

This is a full-time on-site role for a Digital Marketing Manager located in Kozhikode, Kerala. The Digital Marketing Manager will be responsible for planning, developing, and executing campaigns across various digital platforms. Core responsibilities include managing social media channels, optimizing website performance with SEO techniques, conducting web analytics, driving lead generation initiatives, and developing comprehensive digital marketing strategies to meet business objectives. Regular collaboration with cross-functional teams and clients will also be a part of the role.

Qualifications

• Proficiency in Social Media Marketing and campaign management
• Experience in Lead Generation and Marketing strategies
• Strong expertise in Web Analytics and performance monitoring
• Comprehensive knowledge of Digital Marketing tools and techniques
• Strategic thinking and the ability to interpret data to drive decisions
• Excellent communication, organizational, and team management skills
• Bachelor's degree in Marketing, Business, or a related field
• Prior experience in the digital marketing industry is highly desirable