Digital Marketing Manager

Company Description

Hybec is a leading Lighting Solution Provider with over two decades of expertise and a significant PAN India presence, featuring a network of 200 dealer distributors and 39 franchise stores. Committed to the Make in India initiative, Hybec designs and manufactures high-quality and innovative products in its 20,000 sq. ft. manufacturing unit in Mumbai. With an in-house design and development team, Hybec integrates advanced engineering and cutting-edge LED technology into more than 1,000 indoor and outdoor luminaries. The company is known for delivering customized lighting solutions, catering to diverse needs, and providing exceptional service to clients, including architects, interior designers, and lighting consultants.

Role Description

This is a full-time, on-site role for a Digital Marketing Manager located in Thane. The Digital Marketing Manager will develop and implement comprehensive digital marketing strategies to enhance Hybec's online visibility and brand presence. Responsibilities include managing social media campaigns, planning and executing lead generation initiatives, analyzing web analytics data for actionable insights, and overseeing digital marketing activities. The role also involves strategizing marketing efforts to achieve business growth while collaborating with internal teams effectively.

Qualifications

• Proficiency in Social Media Marketing and Digital Marketing to develop, execute, and optimize campaigns across various platforms.
• Experience in Lead Generation and Marketing to drive customer acquisition and build brand awareness.
• Skill in using Web Analytics tools to monitor, analyze, and improve website traffic and performance.
• Strong project management skills, with the ability to handle multiple tasks and prioritize workflows effectively.
• Excellent communication and team collaboration skills.
• A degree or certification in Marketing, Business Administration, or a related field is preferred.
• Prior experience in the lighting or design industry is a plus.

Job Role of Marketing Manager

Objectives of this role

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics

Responsibilities

Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets

Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels

Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support

Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Required skills and qualifications

Proven success in developing marketing plans and campaigns

Excellent written and verbal communication skills

Strong project management, multitasking, and decision-making skills

Metrics-driven marketing mind with eye for creativity

Experience with marketing automation and CRM tools

Preferred skills and qualifications

Bachelor's degree (or equivalent) in marketing, business, or related field

Proficiency with online marketing and social media strategy

Proven success in designing interactive applications and networking platforms

Willingness to travel

Established contacts in media

JOB Location :- Andheri West

Interested candidate can share thier profile on [Confidential Information].