Digital Marketing Manager

One of our clients has posted a Digital Marketing Manager role on Hire22.ai.

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Brief Description

The Multi-Media Marketing Manager will independently execute digital marketing campaigns to generate leads and enhance brand presence in the forex sector across various digital channels.

Job Description

About the Role

We are an RBI Authorised Dealer Category II focused on forex and outward remittances. We seek a hands-on marketing professional who can independently execute digital campaigns, generate qualified leads, and grow our brand across digital channels.

Key Responsibilities

• Run and optimize Google, Meta (Facebook/Instagram), LinkedIn, and YouTube campaigns for:
• Student remittances
• Travel forex (cards & cash)
• SME/vendor payments
• Manage social media content, including reels, shorts, creatives, and blogs.
• Coordinate with designers/agencies and use Canva/AI tools for rapid content creation.
• Improve landing pages, lead funnels, and WhatsApp/form conversions.
• Track CPL, conversions, and campaign performance; conduct A/B testing.
• Support branches, Forex Correspondents, and partners with local marketing initiatives.
• Ensure compliance with RBI/FEMA and internal marketing guidelines.

AI & Automation

Experience using ChatGPT, Claude, Gemini, Canva AI, or similar tools for content creation, ad copy, creative testing, and reporting is preferred.

Requirements

• 3–7 years of hands-on digital marketing experience.
• Experience with Google Ads and Meta Ads, LinkedIn or YouTube Ads is a plus.
• Ability to execute campaigns directly, not just manage agencies.
• Forex, banking, fintech, NBFC, travel, or education sector experience preferred.
• Strong communication and content-writing skills.

Key KPIs

• Qualified lead generation
• Cost per lead (CPL)
• Conversion rates
• Digital-driven forex business growth
• Social media engagement and audience growth