Digital Marketing Manager(Full-Stack / Demand Generation)

AboutWhatsCom (Wingage Technologies)-

We are a dynamic and innovative SaaS start-up specializing in customer engagement solutions. Ourcutting-edgeplatform is designed to help businesses create strong relationships with their end customers and fast-track growth.

Role Overview:

This is ahigh-ownership, full-stack marketing role.

You will plan, execute, andoptimizeall digital marketing activities forWhatsCom, including:

• Paid ads
• Content creation
• Social media
• Website & branding
• Performance analytics
• AI-powered marketing automation

You are expected to lead marketing independently and build foundations for futurescale.

Key Responsibilities:

1. Demand Generation & Performance Marketing

• Plan, execute, andoptimizepaidcampaigns acrossMeta Ads, Google Ads, YouTube, LinkedIn, and local discovery platforms
• Build hyperlocal acquisition campaigns for food clusters
• Launch WhatsApp lead-gen + chat funnel campaigns
• Manage full-funnel KPIs: CTR, CPL, ROAS, cost-per-order, activation
• Run A/B tests on creatives, landing pages, and audience targeting
• Own monthly paid media budgets and performance reporting

2. Content Creation & Creative Strategy

• Create high-qualityad creatives, videos, reels, and static adsfor restaurant acquisition
• Buildorganic social content(Instagram, LinkedIn, YouTube Shorts)
• Writewebsite copy, landing page copy, sales collateral, and email sequences
• UseAI design + content tools(ChatGPT, Midjourney, Canva, Motion graphics tools,CapCut, etc.)
• BuildWhatsCom-style brand voice and messaging

3. Website, SEO & Brand Strategy

• Own theWhatsComwebsite end-to-end (structure, SEO, UX, CRO)
• Create landing pages for campaigns (restaurant acquisition, loyalty,deliveryetc.)
• Improve search presence: local SEO, content SEO, technical SEO
• Manage brand consistency across digital channels
• BuildWhatsCom'sZero-Commission + Loyalty + AI Ordering positioning

4. CRM, Automation & AI Tools

• Implement marketing automation across WhatsApp, email, and ads
• Use AI tools to generate content,optimizecampaigns, and create workflows
• Set up lead scoring, nurturing flows, and activation journeys
• Manage analytics dashboards and conversion tracking

5. Analytics & Growth Reporting

• Track campaign KPIs and build growth dashboards
• Monitor CAC, CPL, retention, ROAS, and funnel drop-offs
• Provide insights for product, sales, and leadership teams
• Recommend improvements to onboarding and activation

Ideal Candidate Profile:

Experience

• 36 years infull-stack digital marketing, preferably in
• SaaS
• Food-tech
• D2C
• Startups or agencies
• Demonstrated ability to runperformance marketing + content creationindependently

Skills

Strong understanding of Meta Ads, Google Ads, SEO, LinkedIn marketing

Strong design sense can create ads, reels, videos independently

Excellent copywriting (short form + performance copy)

Proficiency in AI tools (ChatGPT, Canva AI, GenAI video tools, ad automation tools)

Familiar with marketing analytics, pixels, events, attribution

Knowledge of CRM, landing page builders, and funnel tools

Mindset

Owner mentality comfortable running marketing solo

Startup speed + execution mindset

Analytical + creative

Constant learner (keeps up with new AI tools & growth techniques)

Comfortable working directly with founders

What We Offer

• Chance to work withfast-growing SaaS startup
• High ownership and autonomy
• Opportunity to work directly with founders
• Competitive salary
• Future opportunity to hire and lead a marketing team