Digital Marketing Manager

Freedom Tree is hiring for a thoughtful and self-motivated Digital Marketing manager for the brand based out of its design studio in Mahalaxmi, Mumbai, India. The ideal candidate is analytical & tech-savvy personnel with a go-getter attitude and keen interest in the nitty-gritty of digital marketing. From performance marketing to SEO, re-marketing and customer engagement campaigns through multiple channels. WE are building for a new world of AI, automation, and authentic content. Experience and exposure to how to operate in an e-commerce and omni channel retail context is a big plus!

Freedom Tree is a color strategy studio that has grown into joyous home stores in Mumbai, Pune, Goa, Hyderabad, and Bengaluru with a robust Pan-India online presence. Now, even shipping Internationally. It was also India's first trend studio. A decade and a half years old brand now, all collections and products are designed with one single objective – to bring joy to homes.

The candidate must be from Mumbai or willing to locate to Mumbai. A minimum of 2 years of work experience handling both, ads and seo, and digital marketing is required for this role.

Manager – Performance Marketing Responsibilities:

• Create, plan, manage, measure, and optimize ads across Instagram, Facebook, YouTube, and Google
• End to end ownership of all paid media channels, including but not limited to digital ads
• Strategize and coordinate along-with the SEO agency to deliver consistent and growing results. Product page listing SEO and Hyperlocal SEO is also a part of the role
• Managing website conversion, traffic, and opportunities for improvement. Ability to analyze using GA4 and other platforms to arrive at powerful and actionable insights.
• Managing customer database, lifecycle planning, and campaign interventions to improve engagement and conversion of identified segments.
• You will be managing various agencies and platforms for performance marketing, SEO, and re-marketing so people skills, prioritization, communication and holding partners to targets is a key pat of this role.
• Advanced knowledge of MS Excel and MS Powerpoint is must. Deeper the understanding of Shopify, better your chances of getting hired
• Writing and creating your own ad copies and creatives will be encouraged, though there is plenty of organic content being created by the team that can be re-purposed.
• Prior experience & expertise with D2C and E-commerce ads, especially with the product catalogue. Optimizing the product catalogue for ads & organic rankings
• Complete ownership of CRO for the ads landing pages and the entire website, in general
• Stakeholder management

Job Requirements:

• Experience: 2-4 years
• Location: Mahalaxmi, Mumbai
• Date of Joining: Immediate preferred. 15-30 days also works
• Team: Marketing and Web
• Educational Background: Graduates from engineering, marketing, or data courses preferred
• Soft skills: Team player, Customer-centric, Tech-savvy, Self-motivated

• To apply, you can email your resume with a cover letter to [Confidential Information] and [HIDDEN TEXT]