Digital Marketing Manager

Job Title: Digital Marketing Manager

About Flicka Cosmetics

Flicka Cosmetics is a fast-growing beauty brand focused on innovation, performance-driven marketing, and building a strong digital-first presence. We are looking for a creative and data-driven Digital Marketing Specialist to scale our online visibility, traffic, and revenue.

Key Responsibilities

Performance Marketing

Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram) and marketplaces

Manage budgets, ROAS, CAC, CTR, and conversion metrics

Run A/B tests on creatives, audiences, landing pages, and copies

Email, WhatsApp & CRM Marketing

Execute retention campaigns via email, SMS, and WhatsApp

Improve repeat purchases and customer lifetime value (CLV)

Analyze campaign performance and optimize flows

Analytics & Reporting

Prepare weekly/monthly performance reports

Share actionable insights to improve marketing effectiveness

Monitor competitors, trends, and new digital opportunities

Required Skills & Qualifications

25 years of experience in Digital Marketing, preferably in D2C / Beauty / FMCG

Strong hands-on experience with Meta Ads & Google Ads

Strong analytical mindset with creative problem-solving skills

Excellent communication and coordination abilities

Employment Type: Full Time

Office Timing: 9.15 to 6.30

Working Days: Monday to Saturday (2nd & 4th Saturday Off)

Website:- flickacosmetics.com

Job Location:- Goregaon, Mumbai.

CTC:- upto 8LPA