Digital Marketing Manager

Role Overview

Findoc Investmart Private Limited is looking for a Digital Marketing Manager to own digital marketing end-to-end for its HNI-focused business divisions — Portfolio Management Services (PMS), Alternative Investment Funds (AIF), Algo Trading and FPI Business.

This is a dedicated, business-facing role: the person will act as the single point of ownership for everything digital across these segments, working as a strategic partner to the respective business heads while executing through the central Digital Marketing team for design, ad operations, and other shared resources.

This is a hands-on individual contributor role — the ideal candidate combines strong functional understanding of PMS/AIF/Algo Trading products and the HNI customer mindset with solid technical digital marketing execution capability.

Key Responsibilities

Strategy & Ownership

• Own the digital marketing strategy, calendar, and execution roadmap for FPI,PMS, AIF, and Algo Trading as a single, unified charter — not three siloed plans.

• Act as the primary digital marketing point of contact for the business heads of these segments; translate business goals (AUM growth, lead quality, client acquisition cost) into digital marketing plans.

• Build a segment-specific understanding of the HNI/UHNI customer journey and tailor messaging, channels, and campaigns accordingly.

Website & Digital Presence

• Own the website experience (content, structure, landing pages, SEO) for the FPI,PMS, AIF, and Algo Trading pages/microsites.

• Work with the central web/design/dev team to plan updates, new pages, and conversion-focused landing pages for campaigns.

• Track and improve on-site engagement, lead capture, and conversion metrics for these segments specifically.

Performance Marketing

• Plan, brief, and monitor performance marketing campaigns (Google Ads, Meta, LinkedIn, and other relevant platforms) for HNI lead generation, working with the central performance marketing/ad-ops team for execution.

• Define targeting, budgets, and creative direction in line with the HNI audience profile for each segment; monitor CPL, CAC, and lead quality.

• Run periodic performance reviews with the central team and recommend optimizations.

Content & Social Media

• Plan and drive the content calendar (organic + paid) for these segments across LinkedIn and other relevant platforms, coordinating with the central content/social team for creation and publishing.

• Ensure content reflects the credibility, compliance requirements, and positioning appropriate for HNI/UHNI investors.

• Identify and brief thought-leadership content opportunities involving business heads and fund managers.

Cross-functional Coordination

• Interface regularly with the business heads of FPI,PMS, AIF, and Algo Trading to gather inputs, product updates, and campaign requirements.

• Coordinate with the Compliance team to ensure all digital marketing content and campaigns meet SEBI and internal regulatory requirements.

• Work closely with the Group Digital Marketing Manager to align segment-level plans with the overall company digital marketing strategy, budget, and brand guidelines.

• Liaise with PR, events, and sales/CRM teams where digital activity supports broader business initiatives (e.g. product launches, investor events).

Reporting & Analysis

• Track and report performance across channels — website, paid campaigns, social, and email — segment-wise, with clear visibility into lead volume, quality, and cost.

• Present periodic performance reviews and improvement plans to business heads and the Group Digital Marketing Manager.

Requirements

Required Skills & Experience

Functional Knowledge

• Working understanding of FPI,PMS, AIF, and/or Algo Trading products, or strong exposure to wealth management / broking / BFSI products aimed at HNI clients.

• Understanding of the HNI/UHNI investor mindset, decision journey, and what differentiates marketing to this segment from retail/mass-market marketing.

• Familiarity with SEBI/regulatory considerations around marketing communication for investment products (or willingness to learn quickly with Compliance support).

Technical / Digital Marketing Skills

• Hands-on experience with performance marketing (Google Ads, Meta Ads, LinkedIn Ads) — planning, targeting, budgeting, and reading performance data.

• Working knowledge of SEO and website/landing page optimization for lead generation.

• Experience managing or briefing social media content calendars, particularly LinkedIn for a BFSI/finance audience.

• Comfortable working with analytics tools (Google Analytics, Meta Business Suite, or similar) to track and report campaign performance.

• Ability to brief and work with design, content, and web development resources (own execution not required, but the ability to direct it clearly is essential).

Other Attributes

• Strong stakeholder management skills — comfortable engaging directly and confidently with business heads and senior leadership.

• Ownership mindset — able to work independently as a single-person owner for these segments while leveraging a shared central team for execution.

• Detail-oriented, organized, and able to manage multiple segments and priorities in parallel.

• Strong written and verbal communication skills.

Qualifications

• Graduate/Postgraduate in Marketing, Business Administration, or a related field.

• 3–5 years of relevant experience in digital marketing, ideally with some exposure to BFSI, wealth management, or financial services.

Key Interfaces

• Business Heads — PMS, AIF, Algo Trading (primary stakeholders)

• Group Digital Marketing Manager (reporting line)

• Central Digital Marketing Team — design, web/development, performance marketing, content/social (execution partners)

• Compliance Team (content and campaign approvals)

• PR, Events, and Sales/CRM teams (as needed)

Success Measures

• Quality and volume of leads generated for FPI,PMS, AIF, and Algo Trading through digital channels

• Improvement in website engagement and conversion metrics for these segments

• Cost-efficiency of performance marketing spend (CPL/CAC) for HNI acquisition

• Consistency and quality of content/social presence for these segments

• Feedback from business heads on responsiveness, partnership, and business alignment