Digital Marketing Manager/ Executive

Company Description

Marvell Education is a fast-growing education organization focused on delivering high-quality online and hybrid learning solutions. We work with leading universities and industry partners to help learners upskill and grow their careers.

Role Description

We are looking for a result-oriented Digital Marketing Manager to plan, execute, and optimize digital marketing campaigns that drive qualified leads, brand visibility, and student enrollments. The role requires strong performance marketing expertise and close collaboration with sales and admissions teams.

Key Responsibilities

1) Develop and execute end-to-end digital marketing strategies (Paid Ads, SEO, Social Media, Email & Automation)

2) Manage performance marketing campaigns across Google Ads, Meta, LinkedIn

3) Drive lead generation and improve CPL, CAC, and conversion rates

4) Plan and manage content strategy for website, landing pages, and social media

5) Optimize funnels, landing pages, and remarketing campaigns

6) Coordinate with CRM, sales, and admissions teams for lead nurturing and conversions

7) Analyze campaign performance and share actionable insights & reports

8) Manage digital marketing budget and vendor/agency coordination

Required Skills & Qualifications

• 37 years of experience in digital marketing (EdTech experience preferred)

• Strong hands-on experience with Google Ads, Meta Ads, LinkedIn Ads

• Knowledge of SEO, SEM, Analytics, and Marketing Automation

• Experience with CRM tools (Lead Squared, Salesforce, Zoho, etc.)

• Strong analytical and communication skills

• Ability to work in a fast-paced, target-driven environment

Good to Have

Experience in education, online programs, or lead-based businesses

Knowledge of A/B testing, CRO, and funnel optimization

Basic understanding of creative tools (Canva, Adobe, etc.)

What We Offer

Growth-oriented role with ownership and impact

Opportunity to work with leading universities & education partners

Performance-driven culture with learning opportunity