Digital Marketing Manager

Company Description

Epigamia is a pioneering FMCG company in India, renowned for its range of healthy and delicious snack options. With innovative products like Greek Yogurt, Artisanal Curd, Smoothies, Milkshakes, lactose-free, and plant-based products, the brand blends health and taste to cater to a diverse consumer base. Epigamia is driven by creativity and a mission to modernize traditional dairy while introducing unique flavors and pushing boundaries in product development. Passionate about food, Epigamia considers itself an advocate of health and taste, constantly reimagining ways to deliver innovative, healthy, and flavorful options to its consumers.

Role: Digital Marketing Manager (Performance Marketing)

Function: Sales

Location: Mumbai

About the Role:

We are looking for a data-driven Digital Marketing Manager to own and scale performance marketing across q-commerce platforms (Blinkit, Zepto, Swiggy Instamart, etc.) and e-commerce marketplaces (Amazon, Flipkart, D2C) and other digital acquisition channels.

The ideal candidate blends hands-on execution, analytical rigor, and platform expertise, with a strong bias for experimentation and speed.

Key Responsibilities:

• Own the performance marketing P&L across q-commerce and e-commerce platforms
• Plan, execute and optimize paid media campaigns to drive revenue, ROAS, CAC and LTV
• Identify growth levers across platforms such as search, display, sponsored listings, retargeting, and new ad formats
• Work closely with platform account managers to unlock beta features, category growth programs and seasonal spikes
• Monitor and improve conversion metrics: impressions PDP views add-to-cart order
• Drive performance across Google (Search, Display, YouTube), Meta (Facebook/Instagram) and other relevant channels
• Build and manage full-funnel strategiesacquisition, retargeting and retention
• Deep dive into data to identify insights, drop-offs and optimization opportunities
• Work closely with brand, content, design, supply chain and sales teams
• Collaborate with agencies and vendors where required, while retaining ownership

Desired candidate profile

• 24 years of experience in performance marketing, preferably with D2C / FMCG / new-age brands
• Strong hands-on experience with q-commerce & marketplace advertising platforms
• Proven track record of scaling paid media with strong ROI
• Deep understanding of Google Ads, Meta Ads, and marketplace ad ecosystems
• Strong analytical skills; comfortable working with large datasets and dashboards

Send your CV to [Confidential Information] with subject : Digital Marketing Manager. Also include Notice Period and Current CTC in the mail.

Bonus: include 2-3 lines on a campaign you're proud of, plus what you'd do differently today.