Job Description / Job Responsibilities:
Key Responsibilities:
1.Digital Marketing & Campaign Management
- Manage social media platforms (Instagram, YouTube, LinkedIn) for growth.
- Plan, execute & optimize paid campaigns (Meta, Google, YouTube).
- Apply SEO best practices for content & website visibility.
- Run email and WhatsApp marketing campaigns (automation flows).
- Track & analyze campaign performance with actionable insights.
2. Website & Hosting Management
- Manage WordPress sites: updates, uptime, troubleshooting.
- Oversee hosting accounts (Hostinger, GoDaddy, Bluehost) & domain renewals.
- Ensure smooth functioning of plugins (Elementor, WPForms, PAFE, Automator, etc.).
- Update Shopify stores (products, landing pages, blogs, offers).
3.API Setup & Integrations
- Configure/manage payment gateways & APIs (Razorpay, Cashfree, Stripe).
- Manage Shopify, Shiprocket, WhatsApp APIs (WATI/AiSensy).
- Set up and monitor webhooks for payments, LMS platforms, and logistics.
- Troubleshoot integration issues quickly.
4. Automation & Tech Tools
- Optimize workflow automation (Pabbly, Automator plugins).
- Leverage productivity tools (Calendly, Notion, Asana, Manatal).
- Coordinate between marketing and operations for smoother execution.
5.Analytics & Reporting
- Develop and maintain dashboards (Google Analytics, Tableau, Power BI).
- Monitor website uptime (UptimeRobot) and performance metrics.
- Provide reports on funnels, customer journeys, and campaign ROI.
Desired Profile of the candidate:
Required Skills & Qualifications:
- Bachelor's degree in any field.
- 7-8 years experience in Digital Marketing execution (ads, SEO, campaigns), WordPress, hosting, and domain management.
- Familiar with Shopify, LMS platforms (Knorish or similar).
- Good knowledge of API integrations, payment gateways, automation tools.
- Experience with CRM/ERP systems (Zoho, Odoo, Freshworks).
- Familiarity with analytics & tracking (Google Analytics, Tableau, InsightIQ).
- Proficiency in email/WhatsApp marketing tools.
- Basic design/editing ability (Canva or similar).
- Strong organizational and documentation skills.
- Problem-solving mindset with ability to troubleshoot across systems.
Preferred Background
- Organized, proactive, and comfortable working across multiple systems.
- Must have expertise in IT systems and E-commerce platforms.
- Interest in wellness, yoga, and holistic health (a big plus).
Minimum Experience:
7-8 years
