About the Role
Dentalkart is seeking a seasoned and forward-thinking Digital Marketing Manager to spearhead our marketing charter and drive enterprise-level brand growth. This role calls for a strategic leader who can blend traditional best practices with modern digital innovations to strengthen our market footprint. The incumbent will be responsible for architecting high-impact marketing roadmaps, enabling cross-functional alignment, and steering a high-performance team to deliver measurable business outcomes in a fast-paced e-commerce and healthcare environment.
Key Responsibilities
1. Strategic Planning & Execution
- Architect and operationalize comprehensive marketing strategies aligned with organizational goals.
- Drive integrated campaigns across digital, print, and on-ground platforms, ensuring end-to-end execution excellence.
- Champion data-backed decision-making to fuel business scalability and customer acquisition.
2. Team Leadership & Collaboration
- Lead, mentor, and elevate a team of marketing professionals, fostering a culture of innovation, ownership, and continuous improvement.
- Partner closely with senior leadership, sales, product, and operations to ensure unified brand messaging and cross-functional synergy.
3. Brand Development & Positioning
- Safeguard brand consistency across all customer touchpoints.
- Develop and refine brand positioning strategies to enhance Dentalkart's visibility and market differentiation.
- Leverage industry insights to recalibrate brand initiatives and stay ahead of evolving trends.
4. Digital Marketing & Analytics
- Oversee SEO, SEM, paid media, email automation, content marketing, and social media initiatives to maximize digital reach.
- Utilize analytics platforms to monitor campaign performance, derive insights, and optimize for ROI.
- Implement a robust measurement framework for continuous improvement.
5. Market Research & Competitive Intelligence
- Drive ongoing market research to identify customer expectations, emerging trends, and competitor strategies.
- Translate insights into actionable marketing strategies and growth opportunities.
6. Budget Ownership
- Manage the end-to-end marketing budget with a disciplined approach to cost allocation and ROI optimization.
- Track expenditures, evaluate performance, and recalibrate investment strategies to ensure fiscal alignment.
7. Stakeholder & Cross-Functional Management
- Partner with internal teams to ensure marketing initiatives effectively support commercial objectives.
- Drive alignment on go-to-market plans, product launches, and customer engagement initiatives.
8. Content Strategy & Governance
- Lead the content strategy roadmap, ensuring delivery of high-quality, customer-centric content across channels.
- Guide content development for websites, blogs, emailers, social assets, and marketing collateral to enhance engagement and brand recall.
Required Qualifications
Education
- Bachelor's degree in Marketing, Communications, Business, or related discipline.
- MBA or advanced degree preferred.
Experience
- 8+ years of progressive experience in marketing, including 3+ years in a managerial or leadership capacity.
- Demonstrated success executing integrated marketing campaigns across digital and traditional channels.
- Proven track record leading teams in high-velocity environments such as e-commerce or healthcare.
Skills & Competencies
- Strong leadership, stakeholder management, and communication capabilities.
- Deep proficiency in digital marketing platformsSEO, SEM, Google Analytics, social media, performance marketing, and email automation.
- Expertise in customer segmentation, competitive analysis, and market intelligence.
- Strategic mindset with an ability to drive creativity, innovation, and operational discipline.
- Hands-on experience with CRM systems, automation tools, and analytics platforms (HubSpot, Salesforce, Google Analytics, etc.).
- Exceptional project management, prioritization, and organizational skills.
