Digital Marketing Manager

Job Summary

The Digital Marketing Manager will be responsible for managing the company's digital marketing ecosystem, including website management, digital campaigns, marketing automation, lead generation, and customer journey optimization. The role will drive digital engagement, campaign effectiveness, and marketing performance across global markets.

Key Responsibilities

• Manage and optimize the corporate website, including multilingual content updates and user experience enhancements.
• Plan, execute, and measure digital marketing campaigns across email, web, social, and paid channels.
• Own marketing automation platforms, including lead nurturing, workflows, landing pages, and campaign tracking.
• Manage relationships with web developers, hosting providers, digital agencies, and other marketing vendors.
• Support digital infrastructure enhancements, chatbot initiatives, and AI-enabled marketing solutions.
• Monitor campaign performance, website analytics, lead generation metrics, and marketing ROI.

Key Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
• 10+ years of experience in Digital Marketing, Campaign Management, Marketing Operations, or Marketing Technology.
• Strong hands-on experience with HubSpot or similar marketing automation platforms.
• Experience managing websites, digital campaigns, SEO, analytics, and lead generation programs.
• Strong analytical, project management, and stakeholder management skills.
• Experience in B2B, industrial, manufacturing, technology, or electronics industries preferred.