JD - Senior Manager - E-commerce & Digital Marketing - Healthcare
We are looking for an experienced and result-driven Senior Manager - E-commerce and Digital Marketing (Healthcare) to join our team for Himalaya Wellness! As a Senior Manager at our company, you will be responsible for setting up, implementing and scaling up the E-commerce and overall digital marketing strategy. It's a people manager role leading E-commerce scale up and digital marketing for platforms and HCPs
Role reporting: General Manager - Marketing (Healthcare)
Responsibilities
- Build, plan and implement the overall digital marketing strategy for Healthcare division and manage all digital marketing channels of Himalaya Wellness Brands
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Stay up to date with the latest technology and best practices in the market
- Prepare and manage a digital marketing budget with paid and non-paid media
- Manage and improve online content, considering SEO and Google Analytics
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies with Senior Management
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create brand communication materials
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Monitor competition and provide suggestions for improvement
- Ensure on-time campaign content development/production for all brand/TAs
- Responsible for the managing the production of all digital assets like CLM content, FuE and Websites with GTM Services /DPH/ Local creative agency.
- Platform process owner for Veeva vault/Internal platform to ensure appropriate governance, processes (MLR), training and data integrity for digital content platforms along with data integration as required with other digital customer engagement platforms.
- Local platform owner for various content platforms such as the Digital Asset Management (DAM) platform and CANVAS for digital assets production.
- Responsible for Web Customer Experience
- Ensuring achievement of digital transformation metrics/KPIs
- Close collaboration with brand teams by understanding TA's needs and provide clear guidance regarding the relevant channels.
- Identify, assess, and execute innovative ideas, solutions and products related to digital content and customer experience
- Help driving acquisitions through paid marketing initiatives with a focus on major search engines, display networks and video platforms.
- Setting up new acquisition marketing programs, experiment aggressively, and prioritizing initiatives to scale the number of subscribers on the platform.
- End-to-end ownership of strategic and operational initiatives for paid marketing campaigns including budgeting, tracking, creative production, landing page optimisation etc.
- Report on monthly performance, targets and trend data, sharing key insights with the senior leadership team
- Identify market opportunities that will strengthen Himalaya's foothold.
- Develop a model of iterative testing and optimisation of all campaigns to drive efficiency in paid spends
Planning
- Developing the Sales and Marketing plan for e-commerce for assigned portfolio. AOP and QOP
- To initiate and manage all margin negotiations
Off-takes
- Ensuring Monthly, Quarterly and Annual Off-take
- Engage consumer with right product mix, consumer pricing, promotion vis-à-vis competition
- Own new launches and performance by listing in time, visibility campaigns, off-takes
Relationship Management
- To ensure monthly, quarterly and annual sales action plan (JBP) is aligned and closed with the channel partners along with marketing plan
- To handle all margin negotiations, TOT closure, revenue, campaign planning and collections.
- To work closely with support teams (Finance, Marketing, and SCM) and ensure adherence to processes
- Managing the relationship with marketplace marketing agencies to develop strategy
- Ensure adherence to TOT by both e-commerce team and portal
Monitoring and reporting
- Ensuring Monthly, Quarterly and Annual Primary sales through KAM
- Monitor and Analyse business performance versus plan; Sales, Expenses, New Listing, Margin, Forecasting Accuracy
- Budget allocation to team
- Monthly review and develop action plans for performance
Campaigns on AMS and FK account
- Plan marketing activities
- Maintain and Manage yearly calendar of activities/campaigns
- Ensure campaigns creation and execution in time
Performance measurement of investments
- Deliver the planned outcome and ACOS/ROI attributed sales
- Control and efficiently deploy budget for brand building across the portals
- Intervene to change campaigns/bidding as per competition activities keeping budget under control
Advertisement innovations to drive performance
- Observe evolving marketing trends on e-commerce and experiment to maximize the returns on investments
Key Skills
- Experience in digital production and content best practices.
- Detailed understanding in MLR Process and Local Working Instructions for Content Approval
- Creative and technical expertise required to ensure clear briefing of Account Services on all production aspects required for digital asset development, testing, tagging, etc.
- Significant cross-platform understanding of content management systems to ensure smooth integration of digital assets and data across platforms (Veeva Vault, DAM, CANVAS)
Requirements
- 8-10 years of experience in Digital Marketing
- Experience in E-commerce is mandatory
- Relevant experience in FMCG/Wellness/OTC/Pharma companies
- 4-5 years of hands-on experience of handling agencies / clients for the premium brands and their media management/ paid media
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- Familiarity with e-commerce / SEO/ SMO/ Google Ads
- Critical thinker and problem-solving skills
- Sense of ownership and pride in your performance and its impact on a company's success
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- Preferably Master's degree in Marketing / Digital technologies/ Media Management or relevant field.
